Scrolling Isn’t a Social Media Strategy

Do social media managers need to be chronically online to stay relevant?In this solo episode, Sally explores the relationship between scrolling, trends and strategy. She discusses why keeping up with every viral moment isn't necessarily the key to better content, how to use trends more intentionally, and the difference between passively consuming content and actively studying what works.She also reflects on her own social media habits and the challenge of balancing what's trending with what actually fits your brand, audience and goals.Mentioned articles:1) https://futuresocial.beehiiv.com/p/why-being-chronically-online-isn-t-actually-good-for-social-pros2) https://www.prettylittlemarketer.com/blog/using-pop-culture-in-marketing