The Jane Birkin Moment That Changed Everything | Behind Building Sellier

In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.In this episode, we cover:How Hanushka transitioned from Law to luxury retailBuilding luxury handbag retailer, Selier Behind the Jane Birkin auction Effectively growing a business through social media Benefits of the Sellier x Flannels partnershipWhat people are getting wrong about entrepreneurshipIntroducing JUICE and taboos around feminine hygiene Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Hanushka 03:24 Building Sellier09:10 Creating Virality on Social14:12 Behind The Jane Birkin Auction20:50 Viral Marketing Playbook25:21 Behind The Flannels Partnership Expansion28:00 Navigating Motherhood & Ambition31:25 Introducing JUICE33:09 Handling Business Criticism37:58 Redefining Success40:18 Embrace The Cringe41:22 Rocket Round Advice🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW HANUSHKAHanushka’s Instagram: https://www.instagram.com/hanushkaa/Sellier: https://www.instagram.com/sellierknightsbridge/JUICE: https://www.instagram.com/wearejuicers/ FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.