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KORE Outdoors Podcast: Daily Summaries Delivered
by KORE Outdoors
Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days ago1h 9m
Investing in Outdoor Founders with Andrew Luter of Rio Chato Investments
Most outdoor founders think raising money means venture capital. Andrew Luter of Rio Chato Investments spends much of his time talking founders out of taking money and, instead, helps them to see what options they have that may be a better fit. He breaks down why most outdoor businesses are the wrong shape for VC, and why using equity to solve a cash-flow problem is like taking out a splinter with a chainsaw. We cover the funding tools founders overlook, the big wholesale orders that can quietly kill small brands, why coachability beats product and pitch, and the "danger zone" where a brand is too big to be small and too small to be big.Topics covered in the episode:When raising equity is the wrong moveThe REI/big-box order as a working-capital trapUnderused funding: PO financing, revenue-based financing, CDFIs, friends and familyWhy coachability beats product and pitchThe "danger zone": too big to be small, too small to be bigCommunity-first brands as the next wave in outdoorLinksAndrew's SubstackRio Chato InvestmentsHeather Kelly's SubstackConnect with Andrew on LinkedInConnect with Christian on LinkedInRegister for the KORE SummitThe KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast #koreoutdoors #craftgearfromhere
- 4 weeks ago1h 44m
The Arc'teryx Origin Story with Dave Lane, Co-Founder of Arc'teryx
Dave Lane dropped out of high school at 15 to pursue his obsession with climbing and spent the next decade sewing his own climbing gear in his basement. That obsession became Rock Solid, then Arc'teryx, one of the most globally recognized brands on the planet. But as Dave tells it, none of it was planned. It was a mix of luck, timing, the right people showing up at the right moment, and a dedication to making the best products possible. In this conversation, Dave traces the full arc: the borrowed sewing machines, the kitchen table chalk bags, the partnership with Jeremy Guard, the accidental rebrand, seven years without a holiday, and ultimately walking away from the company he founded.Episode HighlightsThe "pebble in the pond" strategy: nail one product, build distribution, then expand one product at a timeHow a failed climbing gym accidentally formed the partnership between Dave and his co-founderThe crisis that led to Arc'teryx getting its name, and how the logo came to beThe story of how one order doubled their revenueThe importance of design and brand when building a companyWhy naivete is an asset when building a companyLinksApple in China (book)Register for the KORE SummitThe KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast #koreoutdoors #craftgearfromhere
- May 6, 20261h 2m
Doing Things Differently with Jensen Cipriano Brehm of Ombraz
Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinctive product stories in the outdoor industry. In this conversation, Jensen walks through the founding journey, how Ombraz found their first customers in the ultralight backpacking and bikepacking worlds, their approach to building in-house content and media, raising a small round of funding while retaining equity, and how he and co-founder Nikolai run the whole operation remotely.TopicsOrigin story: broken sunglasses on a camel safari in India, four years of wearing a MacGyver'd pair, then building the companyFinding initial traction in ultralight backpacking and then exploding into bikepackingKeeping all content creation in-house — why agencies produce soulless, interchangeable outdoor contentRaising a Series A in 2020 — retaining equity while gaining runway for inventory and hiringDelegating early: 3PL, customer service, and letting go of egoOmbraz's 9 core brand pillars as a decision-making filterCo-founder dynamics with Nikolai — complementary skill sets, business coaching, and the Positive Intelligence frameworkRunning the business fully remote via Slack and monday.comDefining success as low stress, staying creative, and having funLinksOmbraz websiteSarah Swallow on InstagramRonnie Romance on InstagramGOSO CookwarePositive Intelligence by Shirzad ChamineFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
- Apr 22, 20261h 13m
Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks
Matt and Mattie Sims are the co-founders of Courier Socks, a performance sock brand built for the Renaissance athlete — the person who isn't limited to just one sport. In this episode, we get into how a snapped achilles and a $10 sock sparked a product thesis, how five co-founders from world-class brands assembled into something that felt inevitable, and what it really looks like to build a bootstrapped brand without quitting your day job, without outside funding, and with a toddler in the mix.Topics covered:Building with five co-founders — why more wasn't messier, it was essentialThe Renaissance athlete — Courier's positioning and who they're actually building forThe sock category opportunity — why performance socks have been left behind relative to footwearBootstrapped growth and marketing — what's worked, what hasn't, and the myth of the breakthrough momentLessons from Lululemon — what they carried out and what they left behindLinks:Get 15% off your Courier Socks order by using this link. Or use code KORE15 at checkoutCourier's websiteCourier on InstagramBDBC Public RelationsThe Running Event / Switchback tradeshowTiny Experiments - book by Anne-Laure Le CunffFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
- Apr 8, 20261h 24m
Scaling a Cottage Outdoor Brand with Chris Schabow, CEO of Enlightened Equipment
Chris Schabow didn't plan to run a manufacturing company — he was a nonprofit fundraiser with a sewing machine from Goodwill and a side hustle making backpacking gear. A chance conversation revealed that Enlightened Equipment, the brand he'd been reverse-engineering for years, was operating out of a hole-in-the-wall shop in his own town. What followed was a cold letter, a ghosted coffee meeting, and a leap of faith that cost him his salary, his benefits, and almost his financial stability. Nine years later, he's CEO. This is the story of how you build your way to the top — one baffle at a time.Highlights from the episodeHow a nonprofit fundraiser with a $18 Goodwill sewing machine stumbled into a career at the brand he'd been reverse-engineering from the internetFrom leaf blowers in the attic to commercial stuffing machines: how Enlightened Equipment rebuilt its production floor around technology instead of headcountWhy going overseas was the only math that worked — and how the brand navigated the ultralight community's backlashThe "stuff on demand" shell model that saved the company during COVID and became the foundation of how they operate todayWhat it actually looks like to lead a team you once punched a clock alongside — and why starting at the bottom made Chris a better CEO than any outside hire could have beenLinks Enlightened EquipmentPrairie Dog ShovelsE Clean (down restoration service)Garage Grown GearRipstop by the RollThru-HikerBackpacking LightFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
- Mar 25, 20261h 1m
Engineering The Future of Skiing with Jonathan Audet of Ferreol Skis
Jonathan Audet and his two co-founders set out to build better skis. What they built instead may change entire industries. In this episode, Jonathan shares the story behind Ferreol Skis — a Quebec-based brand combining sustainability, in-house engineering, and a fierce love of skiing into one of Canada's fastest-growing ski companies. We also dig into Ferreol Technologies and the aluminum alloy they developed that the industry is calling the strongest in the world. From backyard experiments to Canadian military contracts to the French market, this is a masterclass in founder obsession and engineering-driven brand building.A few of the topics covered in this episode:From backyard experiments to the largest Canadian ski brandBuilding a sustainability-first ski company without sacrificing performanceThe world's strongest aluminum — developed for skis, destined for spaceGrowing internationally: How to use government resources to enter new marketsHiring intrapreneurs and the founder's guide to staying coachableLinksFerreol SkisWatch Jonathan & his co-founders' appearance on Dragon's DenFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
- Mar 4, 20261h 2m
Building a Category-Specific Brand with Dario Phillips of Slowtide
Dario Phillips, co-founder of Slowtide, built the surf industry's most recognizable beach towel brands by betting on a single product category and surrounding it with authentic art, meaningful collaborations, and a clear brand identity. In this conversation, Dario traces the full founder arc — from marketing director at Quiksilver to rolling the dice on 800 towels in a Venice Beach garage. He talks about the realities of licensing deals, co-founding remotely across two islands, and why a decade of building has taught him to trust his team's instincts over outside hires. He also shares how Slowtide is expanding beyond towels into outerwear and new product categories, while staying grounded in the values that started it all.A few of the topics from the conversation:Leaving Corporate Board Sports to Co-Found SlowtideThe Case for Category-Specific BrandsLicensing as a Growth StrategyCo-Founding Across Time Zones and IslandsFounder Confidence Over Outside HiresSustainable Growth and Giving BackLinks:SlowtideSlowtide's Custom ProductsSlowtide x New Balance Connect with Christian on LinkedInThe KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast The KORE Outdoors Podcast is supported by the Province of British Columbia.
- Jan 21, 20261h 19m
AI and the Outdoor Industry with David Kenworthy and Michael Rueckert
David Kenworthy (MMGY Origin) and Michael Ruckert (Centium AI) break down what outdoor industry founders and marketers need to know about AI visibility. Learn how AI models train on internet content, why there's often a gap between how brands see themselves and how AI describes them, and what AEO (AI Engine Optimization) means for your business. From understanding tokenization to exploring vibe coding opportunities for startups, this conversation delivers actionable insights on positioning your brand in the AI era. Episode HighlightsHow AI Models Train: Understanding tokenization, word associations, and how AI predicts brand recommendations by indexing internet content to form probability-based responsesThe Brand Perception Gap: Why there's often a disconnect between how outdoor brands market themselves and how AI actually describes them to consumersCentium AI Platform & AEO Strategy: What AI Engine Optimization means, how to measure brand visibility across multiple LLMs, and where AI sources content about your productsLinksCentium.aiMMGY OriginSuperhuman.ai NewlsetterConnect with David on LinkedInConnect with Michael on LinkedInConnect with Christian on LinkedInFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
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About KORE Outdoors Podcast
Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.
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