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KORE Outdoors Podcast: Daily Summaries Delivered
by KORE Outdoors
Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Aug 13, 20261h 7m
Riding the entrepreneurial roller coaster with Brent Firkser of GOSO Cookware
The KORE Outdoors podcast was created for outdoor founders like Brent Firkser. He's been the audience, and now he's the guest for episode 50. Brent built GOSO Cookware, a carbon steel pan with a fully removable handle, and turned it into a $166K Kickstarter and a growing business he runs solo from his home in Nelson, BC. He breaks down how the KORE Network shaped GOSO from idea to launch, why finding a manufacturer willing to work with a solo founder was harder than designing the product, and how he wrestled with pricing a premium product. It's a candid look at building a physical-product business alone and defining success on your own terms.Register for the KORE Summit Topics covered:Grief as the catalyst — regret minimization as the real reason he started GOSOThe KORE Network as a zero-to-one engine — mentorship, manufacturer intros, community over siloWinning over a manufacturer as a small, unproven customerKickstarter mechanics — the $1 pre-sale filter, the accidental early launch, hitting funding goal in hoursPricing psychology — second-guessing your own value, "buy once, cry once"Brand as vehicle for community, not the product itself — GOSO's ethos and the Backcountry Table eventDefining entrepreneurial success — control of time, enjoying the process, decoupling self-worth from the business cycleSolo-founder resilience — patience, perseverance, self-compassion, "weathering the storms"LinksGOSO websiteBackcountry Table event pageChuk OutdoorsRUXWildeloreLaunchboomBarebonesPete Day of Mosko MotoThe KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast #koreoutdoors #craftgearfromhere
- Jul 29, 20261h 14m
Taking on the incumbents as a solo founder with Lizzie Shilko of Revi Gear
Lizzie Shilko launched Revi Gear, a Colorado ski helmet brand, in August 2025 — and spent her first season hand-delivering helmets out of her car trunk to shops across the state. She walks through the retail hustle that landed her first account, why customers make better sales reps than any sales force, and how a cold-email campaign — sent from a brand with no website, no funding, no logo — landed her a manufacturing partner.Lizzie also gets candid about the gap between her McKinsey background and founder life: no salary, no security, no manager to validate the work. She talks through the anxiety of founder-led social media, separating internal conviction from public comments, and why speed to market beat waiting to get it perfect.Approaching year one, she's shifting from sprint to endurance — fewer SKUs, more intentional growth. A tactical conversation for anyone building a hard goods brand from scratch.REGISTER for the KORE SummitEpisode HighlightsShow up in person — retail hustle, hand-delivering helmets, founder-as-sales-forcePull marketing beats push marketing — customers become unpaid sales repsFake it till you make it — sourcing manufacturers with zero brand infrastructureManufacturer trust — flying overseas, wiring life savings, building the relationshipFounder-led social media — growth, public criticism, internal vs. external validationSpeed to market — pre-orders as real product-market-fit signalSprint to endurance — shifting from launch speed to intentional, incremental growthEvolving "why" — from proving personal capability to building something others can be proud ofLinksRevi Gear's websiteRevi Gear on InstagramRevi Gear on Christy SportsSeniqHalf DaysWild RyeAway luggageBuilt BarsThe KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast
- Jul 8, 20261h 11m
From sewing prototypes to a sold-out launch with Morgan Tuohy of Dera
Morgan Tuohy built the world's first dial-fit running belt in his attic — sewing a Boa dial salvaged from a worn-out pair of shoes onto a remade prototype. In this episode, he traces the line from crying through his first marathon at age 12 to launching Dera 35 days before we spoke. Morgan is candid about the failure of his first company, Near Zero Labs, and the lessons that reshaped how he builds: ask for help, pay for people's time, and don't try to be the person behind the sewing machine forever. He walks through finding a factory as a single-product startup, running email-first instead of chasing Instagram followers, and a five-minute masterclass on landing pages. Along the way, he pushes back on startup orthodoxy and shares why he wants Dera to feel like going on a run with him and his friends.Episode TopicsThe origin story: from marathon to makerBuilding prototypes in the attic and validating demandLessons from a failed first company Finding and winning over an overseas factory as a single-product startupEmail-first marketing and building an owned audienceAnatomy of the landing page and launch funnelBuilding community differently in the outdoor industryRethinking startup gospel: not being embarrassed by your first productLinksDera's websiteSign up for Second Nature's Slack communityCourier SocksRegister for the KORE SummitFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
- Jun 11, 20261h 9m
Investing in Outdoor Founders with Andrew Luter of Rio Chato Investments
Most outdoor founders think raising money means venture capital. Andrew Luter of Rio Chato Investments spends much of his time talking founders out of taking money and, instead, helps them to see what options they have that may be a better fit. He breaks down why most outdoor businesses are the wrong shape for VC, and why using equity to solve a cash-flow problem is like taking out a splinter with a chainsaw. We cover the funding tools founders overlook, the big wholesale orders that can quietly kill small brands, why coachability beats product and pitch, and the "danger zone" where a brand is too big to be small and too small to be big.Topics covered in the episode:When raising equity is the wrong moveThe REI/big-box order as a working-capital trapUnderused funding: PO financing, revenue-based financing, CDFIs, friends and familyWhy coachability beats product and pitchThe "danger zone": too big to be small, too small to be bigCommunity-first brands as the next wave in outdoorLinksAndrew's SubstackRio Chato InvestmentsHeather Kelly's SubstackConnect with Andrew on LinkedInConnect with Christian on LinkedInRegister for the KORE SummitThe KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast #koreoutdoors #craftgearfromhere
- May 20, 20261h 44m
The Arc'teryx Origin Story with Dave Lane, Co-Founder of Arc'teryx
Dave Lane dropped out of high school at 15 to pursue his obsession with climbing and spent the next decade sewing his own climbing gear in his basement. That obsession became Rock Solid, then Arc'teryx, one of the most globally recognized brands on the planet. But as Dave tells it, none of it was planned. It was a mix of luck, timing, the right people showing up at the right moment, and a dedication to making the best products possible. In this conversation, Dave traces the full arc: the borrowed sewing machines, the kitchen table chalk bags, the partnership with Jeremy Guard, the accidental rebrand, seven years without a holiday, and ultimately walking away from the company he founded.Episode HighlightsThe "pebble in the pond" strategy: nail one product, build distribution, then expand one product at a timeHow a failed climbing gym accidentally formed the partnership between Dave and his co-founderThe crisis that led to Arc'teryx getting its name, and how the logo came to beThe story of how one order doubled their revenueThe importance of design and brand when building a companyWhy naivete is an asset when building a companyLinksApple in China (book)Register for the KORE SummitThe KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast #koreoutdoors #craftgearfromhere
- May 6, 20261h 2m
Doing Things Differently with Jensen Cipriano Brehm of Ombraz
Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinctive product stories in the outdoor industry. In this conversation, Jensen walks through the founding journey, how Ombraz found their first customers in the ultralight backpacking and bikepacking worlds, their approach to building in-house content and media, raising a small round of funding while retaining equity, and how he and co-founder Nikolai run the whole operation remotely.TopicsOrigin story: broken sunglasses on a camel safari in India, four years of wearing a MacGyver'd pair, then building the companyFinding initial traction in ultralight backpacking and then exploding into bikepackingKeeping all content creation in-house — why agencies produce soulless, interchangeable outdoor contentRaising a Series A in 2020 — retaining equity while gaining runway for inventory and hiringDelegating early: 3PL, customer service, and letting go of egoOmbraz's 9 core brand pillars as a decision-making filterCo-founder dynamics with Nikolai — complementary skill sets, business coaching, and the Positive Intelligence frameworkRunning the business fully remote via Slack and monday.comDefining success as low stress, staying creative, and having funLinksOmbraz websiteSarah Swallow on InstagramRonnie Romance on InstagramGOSO CookwarePositive Intelligence by Shirzad ChamineFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
- Apr 22, 20261h 13m
Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks
Matt and Mattie Sims are the co-founders of Courier Socks, a performance sock brand built for the Renaissance athlete — the person who isn't limited to just one sport. In this episode, we get into how a snapped achilles and a $10 sock sparked a product thesis, how five co-founders from world-class brands assembled into something that felt inevitable, and what it really looks like to build a bootstrapped brand without quitting your day job, without outside funding, and with a toddler in the mix.Topics covered:Building with five co-founders — why more wasn't messier, it was essentialThe Renaissance athlete — Courier's positioning and who they're actually building forThe sock category opportunity — why performance socks have been left behind relative to footwearBootstrapped growth and marketing — what's worked, what hasn't, and the myth of the breakthrough momentLessons from Lululemon — what they carried out and what they left behindLinks:Get 15% off your Courier Socks order by using this link. Or use code KORE15 at checkoutCourier's websiteCourier on InstagramBDBC Public RelationsThe Running Event / Switchback tradeshowTiny Experiments - book by Anne-Laure Le CunffFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
- Apr 8, 20261h 24m
Scaling a Cottage Outdoor Brand with Chris Schabow, CEO of Enlightened Equipment
Chris Schabow didn't plan to run a manufacturing company — he was a nonprofit fundraiser with a sewing machine from Goodwill and a side hustle making backpacking gear. A chance conversation revealed that Enlightened Equipment, the brand he'd been reverse-engineering for years, was operating out of a hole-in-the-wall shop in his own town. What followed was a cold letter, a ghosted coffee meeting, and a leap of faith that cost him his salary, his benefits, and almost his financial stability. Nine years later, he's CEO. This is the story of how you build your way to the top — one baffle at a time.Highlights from the episodeHow a nonprofit fundraiser with a $18 Goodwill sewing machine stumbled into a career at the brand he'd been reverse-engineering from the internetFrom leaf blowers in the attic to commercial stuffing machines: how Enlightened Equipment rebuilt its production floor around technology instead of headcountWhy going overseas was the only math that worked — and how the brand navigated the ultralight community's backlashThe "stuff on demand" shell model that saved the company during COVID and became the foundation of how they operate todayWhat it actually looks like to lead a team you once punched a clock alongside — and why starting at the bottom made Chris a better CEO than any outside hire could have beenLinks Enlightened EquipmentPrairie Dog ShovelsE Clean (down restoration service)Garage Grown GearRipstop by the RollThru-HikerBackpacking LightFor more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/The KORE Outdoors Podcast is supported by the Province of British Columbia.
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About KORE Outdoors Podcast
Dive into insightful conversations with entrepreneurs and leaders shaping the outdoor industry. Each episode explores practical strategies and inspiring stories to help you navigate your career in the outdoor industry. Your host, Christian Rawles, brings 15 years of experience as the former owner of Ambler Mountain Works and his current role as KORE Business Advisor. This podcast is a production of KORE - the Kootenay Outdoor Recreation Enterprise. KORE is a non-profit organization based in the Kootenay region of interior British Columbia. KORE’s mission is to support the growing network of gear and apparel makers, designers and entrepreneurs within the Kootenays.
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