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It's All Money: Daily Summaries Delivered
by 707 Media
Finance isn't for you. Money is for "experts" and that's not you. Financial content is too "complicated" and it's not for you. In this day and age, those are common and valid statements to make. But what if it were different? It's All Money is that show. Imagine listening to a 20 minute episode and walking away with one nugget that could help you with money. Not a "system" you don't have time for or global "movement" to sap all your emotions. Just one tip that could help you feel informed in the moment of a financial decision. That's financial confidence, in your hip pocket. Episodes span across 4 categories- financial markets, macro economics, tactical money saving tips and stories of people and money. Many consider those 4 completely different topics, but ultimately the lessons learned from each will end up hitting your checking account. Because ultimately, It's All Money.
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- 1 weeks ago1h 2m
Retro Games Earn Returns? The Entrepreneurial Success Of Nostalgia Alley
If you had $55,000 cash, buying 10 unopened boxes of used video games probably wouldn't be the first investment you'd choose. But when you're Jason and Rebecca Moorhouse of Petaluma, you have a system in place to turn those games into a potential 20%, 30% or even 40% return. This week on It's All Money, Sonoma Wealth Marketing Director Dano Weir breaks down the fascinating business and investment story of Nostalgia Alley, a retro video game store in Petaluma. Watch the episode and learn: • Why a 40 year old Nintendo game that should be worth $4 is actually worth $20,000 (and rising). • The secret to becoming one of the busiest storefronts in all of downtown Petaluma. • How owning a game store led Jason to become a character in a game! • How their retail video game business has expanded into a video game event space (and even hosted a wedding). • The customer service secrets to build a dedicated, expanding fanbase. Whether you enjoy the business lessons or the fun of gaming, we invite you to check out this in-depth look at a true gem in downtown Petaluma, Nostalgia Alley. Learn about the store, how to liquidate old games and booking their event space for parties here: https://www.nostalgiaalleygames.com/Book your Wealth Analysis right here: https://sonomawealthadvisors.com/book-your-wealth-analysis _______________________________________ Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.
- 4 weeks ago36 min
Detailing Into Dollars: How One Sonoma Couple Keeps Millions In Assets Sparkling
Protecting millions in luxury automobiles and millions in real estate takes two qualities- precision and trust. We are excited to share the entrepreneurial stories of Ivan Jimenez of Sonoma Auto Spa and Alison Pulido of Green Casa Cleaning in the latest episode of our podcast It's All Money. In this episode you'll discover: How Ivan took his business from sedans to supercars. The importance of non-toxic ingredients to Green Casa’s mission. How diligence and execution led them both to work with Rolls Royce, Sonoma Raceway and more. The challenges and benefits of owning multiple businesses as husband and wife. We hope you find insight and inspiration in this incredible story of business success. Learn more about how Ivan and Allison help clients stay on point here: https://sonomautospa.com/ https://greencasacleaning.com/ Shot on location at Sonoma Raceway – Radical Northwest shop: https://www.radicalnorthwest.com/ Book your Wealth Analysis right here: https://sonomawealthadvisors.com/book-your-wealth-analysis _______________________________________ Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.
- Jun 19, 202625 min
How The New Fed Chair Could Change Your Mortgage Rate
Kevin Warsh is the new Fed chair, and real estate buyers (and sellers) want to know what that means for mortgage rates. In his first Fed Meeting this week, rates held, with 9 governors indicating a potential increase this year. Sonoma Wealth Marketing Director Dan Weir and Advisor Clay Dunkle sit down with Linda Zaiss, VP of Mortgage Lending at Rate in Napa with 26 years at the closing table for a deep dive on interest rate scenarios: • How the bond market, not just the Fed, drives what you pay on your home loan. • The tricky pickle that the Fed currently finds itself in between rates and inflation. • The counterintuitive reason high interest rates can actually help buyers. Whether you're buying, refinancing, or just watching the numbers, you'll get our take on rates in the latest episode of It's All Money. Learn more about Linda Zaiss, VP of Mortgage Lending at Rate in Napa: https://www.rate.com/loan-officers/linda-zaiss-8991 https://www.instagram.com/lindazaiss/ Book your Wealth Analysis right here: https://sonomawealthadvisors.com/book-your-wealth-analysis References: https://www.npr.org/2026/06/17/nx-s1-5860084/fed-chief-warsh-first-fomc-meeting _______________________________________ Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.
- Jun 11, 202634 min
Trump Accounts vs 529 vs Custodial Roth: Which Wins for Your Grandkids
Last summer Congress created a brand new savings vehicle for minors called the “Trump Account” or 530A account. For families building generational wealth, the rules might not be what you'd expect. In the latest episode of our podcast It’s All Money, we're stacking it head-to-head against 529 accounts and the Custodial Roths to show you which one could win for your grandkids, your estate plan, and your tax bill. Marketing Director Dano Weir and Managing Principal Daren Blonski examine: The functional steps needed for your grandkids to potentially receive a one-time investment $1000 from the fed or $250 from the Dell Family. Why gift tax, Roth conversions and state tax could cause headaches for high-net worth families with Trump Accounts. The overall benefits of teaching investing to kids at an early age and potential downstream upside for their future in retirement. As with all our podcasts, we approach these real-life finance topics (that can cross in to politics) with practicality. We assess the financial aspects and share our perspective on how they may or may not fit in a client’s life. We hope you enjoy the episode. Book your Wealth Analysis right here: https://sonomawealthadvisors.com/book-your-wealth-analysis Full episode video on our YouTube channelReferences: https://www.congress.gov/crs-product/R48910 https://www.irs.gov/newsroom/treasury-irs-issue-guidance-on-trump-accounts-established-under-the-working-families-tax-cuts-notice-announces-upcoming-regulations https://www.federalregister.gov/documents/2026/03/09/2026-04533/trump-accounts https://uscode.house.gov/view.xhtml?req=granuleid:USC-prelim-title26-section530A&num=0&edition=prelim https://www.whitehouse.gov/wp-content/uploads/2025/03/Trump-Accounts-Give-the-Next-Generation-a-Jump-Start-on-Saving.pdf https://www.investor.gov/introduction-investing/investing-basics/investment-accounts/tax-advantaged-accounts/trump-accounts https://www.schwab.com/learn/story/trump-accounts https://corporate.vanguard.com/content/corporatesite/us/en/corp/articles/what-to-know-about-new-trump-accounts-for-kids.html https://www.fidelity.com/learning-center/personal-finance/trump-accounts-big-beautiful-bill https://www.fidelity.com/learning-center/personal-finance/trump-accounts-vs-529-utma-ugma-roth-IRA https://www.psca.org/news/psca-news/2026/3/trump-accounts-vs.-529s-for-college-saving _______________________________________ Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented
- May 20, 202633 min
BONUS Episode - Behind the Firm: Jackie Egidio on Running Sonoma Wealth Advisors
Our Sonoma Wealth Chief Operating Officer Jackie Egidio recently joined the Beyond the Vines podcast with Amy Ahlers, and we're sharing the audio here as a bonus for It's All Money listeners! What's it really like running a financial firm with 12 advisors, thousands of clients and $1 billion Assets Under Management? Listen and find out: The financial planning conversations every business owner and professional should be having.Why it's ok to feel overwhelmed if you've never worked with an advisor before.The importance of working with a fiduciary.How our team delivers comprehensive wealth management behind the scenes.The full video episode is available on the Beyond The Vines YouTube Page. Find more Beyond The Vines audio here:Apple PodcastsSpotify Learn more about Amy Ahlers at LivXplore Real Estate in Petaluma here on amyahlersrealestate.com______________________________________Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.We hope you enjoyed this bonus podcast episode.
- Apr 8, 202640 min
Inside A Century In The Ag Business With Serres Ranch
Wine, blueberries and construction- chances are you’ve experienced Serres Ranch in the last 100 years in Sonoma County. A Farm Bureau Farm Family Of The Year, the Serres family has become a pillar of the community, with decades of business successes and lessons along the way. On the latest episode of Sonoma Wealth's life and finance podcast, It’s All Money, Sonoma Wealth Advisor Shelby Wirick and host Dano Weir sit down with Serres Ranch and Serres Corporation company officer Taylor Serres Murnig to learn: • The origins of their family’s agricultural business, dating back to 1924 right here in the Valley of the Moon. • Why growing grapes and blueberries require completely different approaches. • How Taylor re-frames the current status of the wine industry, beyond the headlines to the business opportunity in front of them. • The unique relationship between Serres Ranch’s agriculture and Serres Corporation’s construction enterprise. • What is it really like working with family? Learn more about Serres Ranch: Book a private wine tasting: https://www.serresranchwine.com/land https://serresranchblueberries.com/https://serrescorp.com/ Book your Wealth Analysis with Sonoma Wealth right here: https://sonomawealthadvisors.com/ Videos available on our YouTube Channel: https://www.youtube.com/playlist?list=PLaOjL6z16wjV2_CTStzc36Y5JtiwhVoGJ References: https://sonomafb.org/serres-family-2023/_______________________________________ Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.
- Mar 19, 202654 min
Are Taxes Crushing Your Gains?
Most households treat taxes as a seasonal exercise in document collection. Meaningful wealth preservation demands something fundamentally different- proactive, year-round tax architecture designed to compound after-tax outcomes over a lifetime.What if there were tools your fiduciary financial advisor could offer, that provided proactive, year-round or years-long planning? Tools to chart optimal, long-term tax outcomes instead of a few deductions at the deadline?The answer to those questions can be found in the latest episode our podcast It's All Money with Sonoma Wealth's Marketing Director Dano Weir and Managing Principals Daren Blonski, CFP® AIF® and Chris Sipes, CFP® AIF®. Watch the episode and you'll discover:• Why your advisor might be just giving you "lazy money". • How a highly appreciated position you feel "stuck" in from capital gains could potentially be diversified. • Examining the inexplicable idea that it's possible to be making a gain while banking paper losses, at the same time. • How to exit rental property ownership while deferring capital gains on the property. • How a family of 12 who inherited an island (seriously!) used a 721 UpREIT to gain liquidity. We hope you enjoy and find value in this podcast episode. Book your Wealth Analysis with Sonoma Wealth right here: https://sonomawealthadvisors.com/ Video available on our YouTube Channel: https://youtu.be/MKfqcd8IuLc References: https://www.pressdemocrat.com/2010/09/22/sonoma-county-tops-in-volunteering-2/_______________________________________ Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.
- Feb 25, 202635 min
What The Marine Corps Taught Me About Finance
Physical fitness, crisply-made beds, chopping with high knees and precise execution are foundational principles that could get you through basic training in the United States Marine Corps. But what could those very tenents also teach anyone, even you, about finance? Sonoma Wealth Advisor Gaetano Bettinelli joins our house podcast It’s All Money to share his story as a Former Captain in the Marine Corps in Logistics: How and why he left home in Napa to attend the United States Naval Academy in Annapolis. Why the reality of what people in the Marine Corps are really like may surprise you. What his experience at the Leadership Laboratory can teach you about beginning your financial journey. Why “brilliance in the basics” may be one of the most important financial principles he learned at The Basic School. How his experience as a Logistics officer influences how he helps his clients today. We hope you enjoy this look at the unique background of one of our rising advisors at the firm. Learn more about Gaetano and all of our advisors here on our website: https://sonomawealthadvisors.com/about-us/our-team Book your Wealth Analysis with Sonoma Wealth right here: https://sonomawealthadvisors.com/ Video available on our YouTube Channel: https://youtu.be/F8Th_SNninY _______________________________________ Disclosure: Fermata Advisors LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This content was produced by Fermata Advisors, LLC, d/b/a Sonoma Wealth Advisors, d/b/a Fermata 401k, d/b/a Fermata Tax, d/b/a Fermata Insurance. The opinions expressed by Fermata Advisors, LLC on this show are their own. Information presented on this program is believed to be factual and up to date, but we do not guarantee its accuracy, and it should not be regarded as a complete analysis of the subjects discussed. Discussions and answers to questions do not involve the rendering of personalized investment advice but are limited to the dissemination of general information. A professional advisor should be consulted before implementing any of the options presented. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and unless otherwise stated, are not guaranteed. Information expressed does not take into account your specific situation or objectives, and is not intended as recommendations appropriate for any individual. Viewers and listeners are encouraged to seek advice from a qualified tax, legal, or investment adviser to determine whether any information presented may be suitable for their specific situation. Past performance is not indicative of future performance.
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About It's All Money
Finance isn't for you. Money is for "experts" and that's not you. Financial content is too "complicated" and it's not for you. In this day and age, those are common and valid statements to make. But what if it were different? It's All Money is that show. Imagine listening to a 20 minute episode and walking away with one nugget that could help you with money. Not a "system" you don't have time for or global "movement" to sap all your emotions. Just one tip that could help you feel informed in the moment of a financial decision. That's financial confidence, in your hip pocket. Episodes span across 4 categories- financial markets, macro economics, tactical money saving tips and stories of people and money. Many consider those 4 completely different topics, but ultimately the lessons learned from each will end up hitting your checking account. Because ultimately, It's All Money.
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