
Rachel Formaro is CEO and Founder of Collabry and newly named president of NAWBO Iowa. She traces her journey from ad agencies in Toronto to corporate life in San Francisco, and finally to building a purposefully designed consultancy in Des Moines. 💡 Find this show on your favorite player: https://iowapodcast.com/rachel-formaro 🐖 Get a free $30 gift card from Jethro's BBQ: https://iowapodcast.com/jethrosbbq Rachel shares how moving to Iowa created the financial runway to start her company in her early 40s, why intention matters more the second (or third) time you become a founder, and what she learned from saying "yes" to the wrong clients, building a flexible collective model, and eventually hiring her husband into the business.
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