Sports As IP Strategy

Somewhere right now, a kid is kicking a ball in the street while a stadium across the world is holding its breath for a final-second win. We love sports because they create instant shared meaning, but the part most fans never see is the structure that makes those moments travel, repeat, and endure. For World IP Day 2026, we’re celebrating “IP and sports” with a playful challenge that lands on a serious point: intellectual property is what helps sport scale. We break down the real sports busi...