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- 3 days ago24 min
Duck Tales: How we're making it easier to use Duck.ai, our private AI chat. (Ep.40)
In this episode, Beah (Chief Product Officer) and Mihai (Design) discuss how the Duck.ai team prioritizes what to build, how we use research and user feedback, and a demo of recent UX updates. If you have feedback on Duck Tales, or episode ideas, email us at podcast@duckduckgo.com.Disclaimers: (1) The audio, video (above), and transcript (below) are unedited and may contain minor inaccuracies or transcription errors. (2) This website is operated by Substack. This is their privacy policy.Beah: Hello, and welcome to Duck Tales, where we go behind the scenes at DuckDuckGo and discuss the stories, technology, and people that help build privacy tools for everyone. In each episode, you’ll hear from employees about our vision, product updates, engineering approach. And in this particular episode, you’re going to hear from Mihai, who is here to talk about the various UX improvements that we’ve made to Duck.ai recently. Mihai is on the design team. And do you want to just give your give a quick introduction of yourself, Mihai?Mihai: Sure, thank thanks for having me. My name is Mihai. Originally from Moldova, lived across the world in many places, now based in Switzerland, joined DuckDuckGo maybe around three years ago, and I’ve been on the Duck.ai team almost from the very beginning, so I’ve seen the product evolve since then dramatically. So so yeah, we’ll talk about it today.Beah: Nice. Well thanks for joining. For anyone who hasn’t met me, I’m Beah. I’m on the product team here. I’ve been around for a while. So yeah, I’m gonna go ahead and ask Mihai some questions about his work on Duck.ai and we’ll just dive on in. So I think I said we’re talking about improving Duck.ai UX, and I’m not sure I said that if you’re not familiar, UX is just a fancy abbreviation for user experience, even though we all know experience doesn’t start with an X. So this means like, you know, making the features that we have and the functionality that we have more usable, tweaking the functionality to better like suit people’s needs and desires, and just make the product more delightful and easier to use. You feel free to amend that definition. But just to kind of like setMihai: Feel free to amend definition.Beah: the set the tone a little bit, Mihai, tell me a little bit about like how we even decide to work on something. Like how do we prioritize UX user experience changes in Duck.ai land?Mihai: Yeah, as designers, we’re basically I I tend to think of myself as the diplomats that we we try to talk to as many people to get our work done. But we use various signals to inform these decisions. Some of some of them are more perfect, some of them are imperfect. There’s no There’s no reality where we’re working with perfect information. So sometimes we form assumptions, sometimes we rely on research. User feedback, internal feedback. Sometimes we have strategic bets that we place as an organization. We have dashboards with metrics. We have just no we know the competitive gaps that we have, and sometimes we just rely on instinct. So weBeah: That’s good.Mihai: we bundle all of these together in our decision-making process. Some of these signals they surface a problem,Beah: Yeah.Mihai: others validate the direction and it’s on us to use our own human judgment to determine the right trade-off for for these things. And in the end it narrows down to to looking at where the biggest overlap is with the user problems that we have and where we’re taking the product.Beah: Yeah, or do all the hand and just then follow it.Mihai: Yeah, maybe this is more kind of like general response, but no one decision was the same.Beah: Yeah, right once. Yeah, yeah.Mihai: So it’s it’s it’s all based on experienced people in the room making the the calls based on the information that we have.Beah: Yeah, I mean one thing that I’m guessing people I I bet a lot of people would underestimate the degree to which we’re obsessed with user feedback. Like you can’t completely rely on user feedback to tell you how to build a product because, you know, hopefully the people building the product have additional insig
- 1 weeks ago17 min
Duck Tales: How we use mental models and operational defaults to improve decision making (Ep.39)
In this episode, Beah (Chief Product Officer) and Marc (VP, Engineering) discuss how we create, communicate, and challenge operational defaults to make better decisions at speed. If you have feedback on Duck Tales, or episode ideas, email us at podcast@duckduckgo.com.Disclaimers: (1) The audio, video (above), and transcript (below) are unedited and may contain minor inaccuracies or transcription errors. (2) This website is operated by Substack. This is their privacy policy.Beah: Hello and welcome to Duck Tales, where we go behind the scenes at DuckDuckGo and discuss the stories, the technology, and the people who help build privacy tools for everyone. In each episode, you’ll hear from employees about our vision, product updates, engineering, or approach to AI. Today, you are going to hear about how we work, I guess, or one facet of how we work, which is using operational defaults and I have with me Marc, who is going to who I’m going to interview about operational defaults. Marc, do you wanna introduce yourself?Marc: Yeah. Marc, I’m on the engineering team at DuckDuckGo.Beah: Okay. That’s about all you need to know. and I’m Beah, I’m on the product team if if you haven’t seen me before. okay, cool. Well let’s jump in. What even is an operational default?Marc: Yeah. Yeah, so defaults are I would say a deceptively simple concept. at at DuckDuckGo we’re always trying to leverage mental models to help us move more quickly and think more clearly and and things of that nature. in that context, the default effect is seen as a negative, right? And and I think we’ve all seen that in apps and in different places. Here we’re trying to leverage the the upside of that, where we’re basically taking any decision that you can make ahead of time that generally is true or has a right answer eighty percent of the time, we’re gonna call that a default. for that other twenty percent, we wanna leave room for our folks to be able to make exceptions, ideally very thoughtful exceptions.Beah: When you say default is a negative in the app, you mean like, you know, if you get an Android phone and the default browser is Chrome and the default search engine is Google and it’s really hard for another player like DuckDuckGo to to break through th those defaults. Is that right? Yeah. Okay.Marc: yeah, exactly. There’s there’s in Gabe’s book of mental models there’s the default effect and again it’s generally negative, but like I said, in this case we’re trying to use defaults as as something that we can leverage to help us go quicker.Beah: Yeah, yeah. So how is that how is it different than a rule?Marc: I mean it’s conceptually the same thing. I think rules are just more binary, right? Like this is something you do or you don’t do pretty much all the time. Where here we’re saying that these are things that are generally true. Like I said, eighty percent of the time is just the number that we made up. and that allows people to potentially make faster decisions. but we also want to include encourage people to think about what they’re doing and not just go on autopilot. And I think that’s the danger of catching something as a rule is that yeah, people will just kind of blindly follow it by default.Beah: Yeah, yeah. I think that distinction is super important. Like, first of all, there are a lot of things where rules just have exceptions and therefore they’re not really good rules, you know? like you have to be pretty sure that there has to be a really good reason to make something a rule because it’s going to fit different situations differently. And yeah, it’s like once it becomes a rule, people like lose power to do anything differently, so they don’t think about it, they don’t feel empowered, and like with a default, there’s still a burden of judgment because you can overturn the default and choose a different path. but the idea, I think, would you care would you say this is a fair characterization is like A, don’t spend brain power thinking about like reinventing the wheel or thinking about something that doesn’t really warrant brain power, like there’s a good default, and B you know just to n to nudge people in the direction of the best average answer, you know.Marc: Yeah, right. It’s lev
- 2 weeks ago15 min
Duck Tales: Our first major Duck.ai ad, and how we develop creative at DuckDuckGo (Ep.38)
In this episode, Cristina (CMO) and Zack (Senior Director, Marketing) discuss our new Duck.ai ad, how we develop, test, and measure creative and campaigns, and why we do a lot of the work in-house.Disclaimers: (1) The audio, video (above), and transcript (below) are unedited and may contain minor inaccuracies or transcription errors. (2) This website is operated by Substack. This is their privacy policy.If you have feedback on Duck Tales, or episode ideas, email us at podcast@duckduckgo.com.Cristina: Hi, and welcome to Duck Tales, where we go behind the scenes at DuckDuckGo and discuss the stories, technology, and people that help build privacy tools for everyone. In each episode, you’ll hear from employees about our vision, product updates, engineering, or approach to AI. Hi, I’m Cristina. I’m on the marketing team, and I’m here today with Zack. Do you want to introduce yourself?Zack: Yeah, my name is Zack Einhorn. I’m on the marketing team as well at DuckDuckGo and been here for nine years now. and I live in LA. Happy to be here.Cristina: Happy to have you, thanks for joining. So today we’re gonna talk about our new ad campaign. On June 29th, we launched Prying Eyes, the name of our first national brand campaign for Duck.ai. And for those of you who don’t know what Duck.ai is, it is a way to chat privately with ChatGPT and other AIs, all in one place for free, no login. So today we’re gonna go behind the scenes, how it came together. Our unique development and production process, our views on AI, and more. Before we jump in, I just want to say to everyone listening: love it, hate it, have ideas for a new episode, please write us at podcast@duckduckgo.com. That’s podcast@duckduckgo.com. We will read all of them and would appreciate any feedback. So, first question: Zack, why why a brand campaign for Duck.ai and why now?Zack: Yeah, well, you know, for years we had been focused on you know performance marketing for as an alternative to Google and Chrome and focusing on search and browse. And we’re introducing a new product market that has virtually zero awareness. And we’re really confident about the product market fit. We know that there’s a lot of built-up anxiety around AI and a desire for private alternatives. And so we know it’s time to let people know that one exists and from a company that you trust and have been trusting.Cristina: So I find that when I chat with people about what I do, they think the the making the ad portion of my work is the most interesting, right? And they’ll ask, like what is it like to be on set and all these kind of things? So I think a lot of people find that industry but interesting. But even for industry veterans, it’s maybe interesting to hear about how we at DuckDuckGo make an ad, because it’s a different bit different than how most companies do it. Can you dive into that?Zack: Yeah, absolutely. so you know, most companies, and in my in my experience, the prior companies, you know, they kind of hand everything over to one agency. You know, everything is sort of with one big house strategy, research, testing. and the way that we do it is a little bit different. Like you said, we’re we tend to we like to be really hands on. and I think, you know, one thing that makes us pretty different too is that, you know, we’re we you know we’re some of like the foremost researchers on this space at the company. And so we you know, whereas it might be really useful if you’re in like a you know a a a category, like you know, consumer package goods, to have like the expertise of an agency that may have many, many clients in that space and can and can, you know, give you strategy and insight into areas that you may not have. but because we really you know, we have a lot of that research and talent in house, the strategy really you know comes from us. and you know, we tend to lean on agencies more for like additional initial ideation. and then from there we really take things into our own hands. We have we have freelancers that we’ve gone back to a handful of times to help us develop ideas. We’ve got internal talent that helps us develop ideas. and then we have production companies that we work directly with. And that I think is a real for us. You know, we we save a lot of, I think, you know, we save a lot of time in the game of telep
- 3 weeks ago12 min
Duck Tales: The DuckDuckGo browser now blocks ads on YouTube videos, so you can watch without interruption (Ep.37)
In this episode, Peter (Product) and Dave (Privacy) discuss YouTube Ad Blocking, why we built it, how it works, and how it differs from Duck Player. Disclaimers: (1) The audio, video (above), and transcript (below) are unedited and may contain minor inaccuracies or transcription errors. (2) This website is operated by Substack. This is their privacy policy.If you have feedback on Duck Tales, or episode ideas, email us at podcast@duckduckgo.com. Show notes: Ad Blocking is enabled by default for Mac, iOS and Windows browsers. It will be enabled by default for Android soon, but for now can be turned on in settings. Peter: Hello everyone and welcome to Duck Tales, where we go behind the scenes at DuckDuckGo, we discuss the stories, technology, and the people that help build privacy tools for everyone. In each of these episodes, you’ll hear from employees about our vision, product updates, engineering, or things like approaches to AI. My name is Peter. I’m on the product team at DuckDuckGo, and I’m joined with my colleague Dave. Dave, do you want to introduce yourself?Dave: Sure. Yeah. Hey, I’m Dave. I generally work on the browser experience at DuckDuckGo. That means working on privacy protections, working on making sure that websites work the way that you expect them to work and yeah, making sure that you have a good experience browsing the web.Peter: Awesome. And today we’re gonna be talking about ad blocking, more specifically YouTube ad blocking, but I think we’re gonna talk also just generally about about ad blocking. So Dave, why don’t we why don’t we start at the top? Does DuckDuckGo browser block ads today?Dave: If if you’ve used one of our browsers, you’ve probably noticed that you see quite a few fewer ads. So that’s a side effect of our tracker blocking. So the reason that you’re seeing fewer ads is a lot of these ads come with trackers, you know. They want to see how you interact with the ad. They want more info about you to determine, you know, is that like a a good impression? And you know, they want to build these profiles and all of that. So we block those requests before they’re initiated. And that leads to many fewer ads across the web. But we don’t deploy a like a specific ad blocking feature.Peter: Mm-hmm.Peter: Got it. And so we what what you’re basically saying is a lot of these companies that, you know, serve up advertising are also tracking the heck out of people. And so by by virtue of the fact that we block that tracking, we are basically blocking you know a lot of the advertisements on the internet.Dave: That’s right. That’s right.Peter: Makes sense. And so what’s changing about our ad blocking?Dave: Yeah, so what we’re doing here, and as Peter said, we we’re starting with YouTube. We r have received a ton of user feedback asking for us to do something about this. As as you probably know, YouTube shows up to you know several minutes of ads before videos, during videos, just constantly. And what what’s changing here is we have deployed we’re working on deploying a feature that will just prevent these ads from loading. So instead of, you know, waiting thirty to seconds to a minute before you can watch a video and then getting interrupted in the middle of a video, you should be able to watch the video right away and without interruptions.Peter: Yeah, and so a a lot of you’re saying a lot of our users have been asking for the ability to block ads on on YouTube. I think it’s safe to say that, you know, a lot of DuckDuckGo search users who historically have used other browsers, have have used extensions, ad block extensions to get this benefit. And so Dave, you’re saying a lot of these users have asked us for the similar sort of capability in our browsers.Dave: Yeah, that’s right. Extensions are a very powerful tool. We don’t export extensions in our browsers for for good reason. So they can be a blessing and a curse. If if you’re using the right extensions, there are safe extensions and they can improve your browsing experience by like you know blocking ads or you know auto-filling password fields, that kind of stuff. But they’re also a a really large risk because there are a lot of malicious
- Jul 1, 202621 min
Duck Tales: AI in the DuckDuckGo browser — private, useful & optional (Ep.36)
In this episode, Beah (Chief Product Officer) and Aitor (Engineering) discuss AI in the DuckDuckGo browser, including how we’re integrating Duck.ai, our private AI chat. Plus, why it’s important we make AI not just easy to access, but easy to dial down or turn off entirely. Disclaimers: (1) The audio, video (above), and transcript (below) are unedited and may contain minor inaccuracies or transcription errors. (2) This website is operated by Substack. This is their privacy policy.If you have feedback on Duck Tales, or episode ideas, email us at podcast@duckduckgo.comBeah: Hello, and welcome to Duck Tales, where we go behind the scenes at DuckDuckGo and discuss the stories, the technology, and the people that help build privacy tools for everyone. In each episode, you’ll hear from employees about our vision, product updates, engineering, or approach to AI. Today you’re going to hear about our approach to AI in the browser at DuckDuckGo. So we have—we have four browsers. Or we have a browser for four platforms, Android, iOS, Windows, and Mac. And I have with me to talk about this topic today about how we have integrated AI into those browsers, Aitor. Aitor, would you like to introduce yourself briefly?Aitor: Sure. Yeah, so my name is Aitor. I’m originally Spanish, currently living in Portugal. Been in DuckDuckGo for, I don’t know, five years, something like that. I don’t remember anymore. Started as an—as an Android engineer and now I’m leading with other folks what we call the objective for our AI browser integrations, which is what Beah just presented.Beah: Yep. Awesome. And yes, if—if we—if you haven’t met me before, I’m Beah, I’m on the product team at DuckDuckGo. Before we jump in, I have a bunch of questions for Aitor. But before we jump into the questions, I just want to say this is a PSA to the audience. We’ve been running Duck Tales for, I think, a bit over six months now, and have a pretty good following on Substack, and we’d love to hear from the listeners more.Aitor: Okay.Beah: So if you have feedback about what you like, what you don’t like, what topics you’d like to hear more about, send us a note at podcast@duckduckgo.com with your feedback. We’ll also put that address in the show notes. But please, we’d really love to hear from you. So okay, with that said, maybe just a quick kind of introduction to how we’re approaching AI in general at DuckDuckGo before we get into the—the details of how we put it into the—the browser. Since we started adding AI features to our products, we’ve had this like three-prong value system that AI be private, useful, and optional. So I think those are like—private’s probably pretty self-explanatory if you’re listening to this podcast anyway. Useful meaning like not AI for AI’s sake, but actually like solving a meaningful problem for users. And then optional is also maybe deserves a little explanation. Like you can turn AI off in all of our products. So you know there’s an incredible spectrum of opinions about AI and when to use it and how much to use it that ranges from never to all the time and everywhere in between. And we put a lot of care into giving users the like toggles and controls they need to customize their level of interaction with AI. Whatever you choose there, it will always be private. So that’s like a—just a little bit of groundwork. But Aitor, can you tell me a little bit about like how that—how we’ve integrated AI into the browsers and maybe a demo would be in order too.Aitor: Yeah, let’s just do—let’s just try to share—this is where everything goes wrong now. Let’s just try to say how our AI integration looks like in production right now. Let me share my phone. Okay, so can you—can you see that?Beah: Sure. It can.Aitor: So this is how people would basically see our browser whenever they—they open it. In here you have like some favorites. It’s just for—for display. So the way that we’ve integrated AI in the browser right now is through this toggle, as we call it internally. You see above—search and Duck.ai. What we want is to give like a very quick access to search, a very quick access to Duck.ai, and—and a very easy switch between them. So in here, users could start a search or a brows
- Jun 24, 202614 min
Duck Tales: AI optionality, and why DuckDuckGo installs are up ~40% since Google swapped search for AI mode (Ep.35)
In this episode, Cristina (Chief Marketing Officer) and Kamyl (Chief Comms & Public Affairs Officer) discuss the AI announcements of Google I/O, our response, and how our long-term stance on AI optionality led to rapid and record growth. Disclaimers: (1) The audio, video (above), and transcript (below) are unedited and may contain minor inaccuracies or transcription errors. (2) This website is operated by Substack. This is their privacy policy.If you have feedback on Duck Tales, or episode ideas, email us at podcast@duckduckgo.comCristina: Hi, and welcome to Duck Tales, where we go behind the scenes at DuckDuckGo and discuss the stories, technology, and people that help build privacy tools for everyone. In each episode, you’ll hear from employees about our vision, product updates, engineering, or approach to AI. We’ve been running Duck Tales for over six months now and have a strong and engaged following on Substack, especially. We’d love to get your feedback. What do you like or dislike about Duck Tales? What topics would you like to hear more about? Is there anything you’d like us to go deeper on? You can write to us at podcast at duckduckgo.com. That’s podcast at duckduckgo.com with suggestions. We will read all of them. And you can find our email in the show notes too. So with that said, hi, I’m Cristina. I’m on the marketing team. And today I’m here with Kamyl, who leads our communications and public affairs teams. And we’re gonna interview each other today. Kamyl, do you wanna say hi or anything else?Kamyl: Ha ha. Greetings everyone. Thanks for tuning in. Cristina, I’m really excited to talk about our topic today with you.Cristina: Awesome. Okay, so to jump in, DuckDuckGo has always been known for privacy, but lately we’ve been talking a lot about AI choice. How did private, useful, and optional become the lens we put on AI?Kamyl: So I remember when ChatGPT first launched and I was talking to Gabriel a little bit about, you know, how do we think this is going to show up in DuckDuckGo? And I think one of the things that makes working here at DuckDuckGo really fun and different is that we get the freedom to think a little differently, and to say if everyone is doing one thing, how can we do it a little different. How can we think about AI in a way that’s uniquely DuckDuckGo? And that’s how we landed on private, useful, and optional. Private, what most people know about DuckDuckGo, we’ve always respected our users’ privacy, never collect search histories, anything like that. And we do the same with AI. Useful in that we never wanted to just launch an AI feature. Because it’s AI, but it actually had to do something helpful. It had to do something to improve the search experience or the browsing experience. And then optional, knowing that there are many people out there with many different opinions about AI, and opinions are still forming. Some people want the ability to use it to the their most its most extent. And some people don’t want to see it at all. And that, you know, because of a lot of big tech investments in a in a in AI like Google, they aren’t willing to necessarily just give AI a straight up off button. So we knew that those were things that we could do uniquely, put them together and then that became our lens.Cristina: So because we are in this optional standpoint, we offer a no AI experience, we also offer things like Search Assist and Duck.ai. How do you respond to folks who might say that offering this range is contradictory?Kamyl: Right. You know, I think it’s part of the it’s a major part of our goal at DuckDuckGo to let people use the internet how they wanna do it, but more privately and without trade-offs. And so some people want to use the internet with AI and some people want to use it without AI. And so to us, giving people a way to do whatever they want in a more private way without trade-offs feels really core to our mission. And so it’s not contradictory. We don’t have to have sort of one binary stance on it. We have to think about who our users are and what they want. And instead of forcing them into one experience, we think it’s the right thing to do to let them choose.Cristina: Got it. So for you and I and the team, it’s been a very busy, very exciting few weeks. Yes. And this all started at the
- Jun 17, 202613 min
Duck Tales: Voice-mode in Duck.ai. The private, hands-free way to chat with popular AIs (Ep.34)
In this episode, Beah (Chief Product Officer) and Fran (Engineering) discuss voice-mode in Duck.ai, common use cases, and how it’s private. Disclaimers: (1) The audio, video (above), and transcript (below) are unedited and may contain minor inaccuracies or transcription errors. (2) This website is operated by Substack. This is their privacy policy.If you have feedback on Duck Tales, or episode ideas, email us at podcast@duckduckgo.comBeah: Hello, welcome to another episode of Duck Tales, where we go behind the scenes at DuckDuckGo and discuss the stories, technology, and people that help build privacy tools for everyone. In each episode, you’ll hear about our vision, our product updates, engineering, or approach to AI. In this episode, you are going to hear about our voice AI chat feature. And I have with me today Fran, who played a very large role in building and shipping that feature. So Fran, do you want to just briefly introduce yourself?Fran: Yeah, so hi everyone. I’m Fran. I’m an engineer at DuckDuckGo and I’ve been working on Duck.ai for a long time now and yes, I was heavily involved in building voice chat and yeah, it’s a very exciting feature.Beah: Awesome. Well, thank you for joining us. And I’m Beah. For anyone who hasn’t already met me on one of these podcasts, I’m on our product team. Before, so I have a bunch of questions for Fran, but before I jump in, I want to make a ask of our listeners, actually. So we’ve been doing these podcasts for a little over six months, I think, now, and have a pretty good audience following on Substack. We would love to hear from you, our listeners, get some feedback about like things that you you like about how we’re approaching this, things maybe you don’t like, and also like what topics you would like us to talk more about so we can plan future episodes with your interests in mind. So if you have any feedback or want to talk to us, send us a note at podcast@duckduckgo.com. and we’ll also put that address in the show notes. So with that said, let’s talk more about voice chat. so Fran, can you just tell me like to get started, what is this feature? How does it work? Maybe you can give us a quick demo.Fran: Yes, definitely. so voice chat is a hands-free conversation mode inside Duck.ai. so yes, so far our users have been able to talk with any with many chat models via text. And we wanted to provide a privacy focused way for you to just have a conversation with your model. There’s some really cool real-time models out there right now, and we wanted to incorporate this feature on Duck.ai as well. so yeah. With voice mode, you can basically have a call with the model and talk directly to it. It will listen, it will reply out loud. you can also interrupt it mid conversation and like if you want to correct or actually add some extra information, the model will stop and listen to you and then reply back. It can pick up a little bit how are you expressing yourself to also help that play into the response that it will give back to you.Beah: They have people.Fran: And so I have here on my phone Duck.ai. And if you want to use it, like we have this very handy voice chat, you can go there and you can just start talking. So can you give me the weather for New York today?Beah: Yeah, yeah.Fran: Just new it’s city in New York City, the temperature is around twenty eight degrees Celsius with a heavy thunderstorm. Celsius and the low tonight could drop to twenty-four degrees. There’s a heat advisory in effect as well, so it might feel quite humid. Make sure to stay hydrated and be prepared for possible flooding. You can also check the extended forecast on sites like AccuWeather or the Weather Channel. Yeah, that’s very nice. So yeah, you can ask follow-up questions inside the same session. Right now I’ve muted myself, so you can also mute in case you want the model to not hear you at the moment. And and yeah, it has access to web search as well, so you can also get the news, get weather information or any up to date information.Beah: Nice. I am not too far from New York City and I can vouch for it being very humid today. cool. Yeah, so t tell me, I know that the demo, you know, I hopefully people can see it well enough f on the screen, but if you couldn
- Jun 10, 202613 min
Duck Tales: How we've made it easier to generate images privately in Duck.ai (Ep.33)
In this episode, Beah (Chief Product Officer) and Matej (Engineering) discuss the evolution of image generation in Duck.ai, UX improvements, and the challenge of balancing output quality and speed. Disclaimers: (1) The audio, video (above), and transcript (below) are unedited and may contain minor inaccuracies or transcription errors. (2) This website is operated by Substack. This is their privacy policy.If you have feedback on Duck Tales, or episode ideas, email us at podcast@duckduckgo.comBeah: Hi, welcome to Duck Tales, where we go behind the scenes at DuckDuckGo and discuss the stories, technology, and people that help build privacy tools for everyone. In each episode, you’ll hear from employees about our vision, product updates, engineering, or approach to AI. Today I’m here with Matej, and we’re going to talk about image generation in Duck.ai. I will let Matej introduce himself, but quickly I’ll just say that if you haven’t met me yet, I’m Beah, I’m on the product team here at DuckDuckGo. And yeah, Matej, take it away. Tell us a little bit about yourself.Matej: All right, Matej. I’ve been at DuckDuckGo for a year and a half now, and I’m working on Duck.ai and I work primarily on image generation last year from September until Christmas.Beah: Awesome. Well, okay, so just to kind of get started, tell me a little bit about what that even means. What is image generation in Duck.ai? And if you’re able, I I think a demo would be great.Matej: Yep, definitely. Let me share my screen here. All right. So if you go to the Duck.ai, go to the Duck.ai and you will see basically this screen and you probably notice that there’s this option new image, which is when you click on it, then you type any prompt in here. Duck.ai will try to generate an image for you. So let’s show me an image of a cat on the windows. So hopefully at the end of this we’ll get an image. This is going to take a little while because image generation is quite a heavy process. Yeah, this is the simplest form of it.Beah: Okay. I see it. It’s coming together.Matej: We’re getting, yes, it’s coming together and here’s our little cat. can click on it, zoom on it, download the image and copy it if we need it. Or we can keep it writing on it and ask for adjustments in the image.Beah: That’s pretty good. Good. I mean it has like the right number of limbs. There’s nothing too crazy going on here. I’m pretty impressed. do you wanna demo like any adjustments or anything else you wanna point out while your screen’s being shared?Matej: Yes, that’s correct. Sure, we can try it. Add another cat to the image. Let’s see what it comes up with.Beah: Okay. another cat. yeah. Cool. And what what model is operating here?Matej: So, we’re currently using GPT Image 2 model. We’ve been through multiple iterations of this and it’s always been a trade-off between cost, the output quality and the performance, so how quick the model is. We went through GPT Image 1, 1.5, 1 Mini and 2. Currently the GPT Image 2 model is slower, however it... the output quality is much, much better than previously. You probably cannot see it in images like this. However, if you would prompt it to generate a text, then you would see a clear difference between different models, and GPT Image 2 follows instructions really well and generates the text really well.Beah: Hmm. Got it. So like a bad job if you say if you tell it to put some copy in an image is like it doesn’t get the letter. It like uses different copy, it like mangles the letters. Is that right? Yeah. I’ve definitely been there. But hey, look, this cat also has the right number of limbs. I don’t see anything problematic or fishy about this. I guess it’s kind of a s a softball query, because there’s plenty of cat images onMatej: Exactly, exactly. That’s the case. Yeah.Beah: In in Windows online, huh? Yeah. A demo query. Nice. Cool. okay, awesome. Well tell tell me a little bit, like stepping back again, tell me a little bit about why we even built image generation.Matej: That’s correct, yes. Yes. So I think from the outset, we knew that we will have to at some point. The reason for that is mos
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