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Informed: the podcast for LinkedIn users: Daily Summaries Delivered
by John Espirian
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creat
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- 2 days ago17 min
503. Improvement suggestions for LinkedIn
The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston.Suggested LinkedIn fixes:Exact date and time on posts & comments Batch delete notifications Pinned comments Combine split DM threads from the same person Rich text support in posts Reorderable sections in LinkedIn profiles Update image option when editing posts and comments Folders and tags in direct messages Block option for company pages Muted words & phrases option Away message option for non-connections Export option for newsletter subscribers Block voice notes option in direct messages Videos and audio in commentsVoice note transcriptions in DMsSend DM voice notes on desktopReintroduce audio eventsFolders and tags for saved postsLinkedIn Local Birmingham is on Friday 25 September. Tickets are only £20 or £15 if you're an Espresso+ member.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- 2 weeks ago15 min
502. How many active users does LinkedIn have?
Postbag questions and contributions from Hanne Møller, Mary Wu, Gillian Whitney, Mic Adam, and Mari-Liis Garcia.Private connection notes are here for Premium members.How many active users are there on LinkedIn?Don't forget to grab your ticket for UpLift Live Nano Bristol on 17 September 2026 at https://jesp.me/nanobristolSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- 3 weeks ago14 min
501. Profile top card basics
A look at some of the basics of your LinkedIn profile's top card.Plus, voice note contributions from Lynnaire Johnston and Mark Lee.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- Aug 22, 202624 min
500. The anniversary bumper Postbag
A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners.Plus, a reminder to join us in Bristol for UpLift Live Nano on 17 September 2026. Your chance to ask your LinkedIn questions in person and even have your profile reviewed – and we even throw in a delicious buffet lunch at our fab venue on the Bristol waterfront.Get tickets: https://jesp.me/nanobristolSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- Aug 15, 20269 min
499. Is SSI going away?
Brenda Meller voice note about the new "Seems like AI slop" featureIs Social Selling Index (SSI) going away for free users?My first collaborative post, with Lynnaire JohnstonCome to UpLift Live Nano Bristol! It's on Thursday 17 September at The Watershed.Tickets: https://jesp.me/nanobristolNew book: Mic Drop: The Human Side of LinkedIn, by Mic Adam"Eyes hurt" is trending on Google …Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- Aug 1, 202613 min
498. "Seems like AI slop"
PostbagMark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs."Seems like AI slop" is a new feature on LinkedIn posts viewed in the main feed.Update on collaborative postsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- Jul 10, 202610 min
497. Collaborative posts
Voice note from Gillian Whitney on out-of-network content viewersVoice note from Mary Wu on profile URLs, plus some feedback on limiting postsGet your ticket to UpLift Live Nano Bristol for Thursday 17 SeptemberCollaborative postsSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- Jul 3, 202611 min
496. Post visibility
PostbagNigel Cliffe voice note on limiting your post visibilityAshley Leeds voice note on automation toolsLionel Guerraz on connecting with your company's CEO Caryn Yuen on link display in commentsTo see what proportion of your network is seeing your posts, go to the Content performance panel in your profile analytics. I've reached about a quarter of a million people in the past year, but only 38% of them are 1st connections or followers.WhatsApp usernames are now available to reserveOpen the app, go to Settings | Account | Username to reserve yours.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
About Informed: the podcast for LinkedIn users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creat
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