Free Daily Podcast Summary
Informed: the podcast for LinkedIn users: Daily Summaries Delivered
by John Espirian
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creat
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- Today14 min
509. LinkedIn videos and the video feed
Two voice notes from Mark Lee, about sent invitation withdrawals and post impressions.Portrait video sampleShould captions be included in cinema screenings?Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- 1 weeks ago12 min
508. How much can we trust LinkedIn's numbers?
Postbag voice note from Ashley Leeds about negative effects of invitations not being accepted.This week, I've seen lots of people reporting very low impression counts.Microsoft/LinkedIn official stats for the end of October 2026My LinkedIn membership trackerSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- 2 weeks ago16 min
507. What's your experience of LinkedIn?
A few points to consider on what it means to have different experiences of LinkedIn.Voice notes for the Postbag:Mark Lee: adverts in the feed and posts referred into the feed Mic Adam: post visibility set to 1st connections only, and event issuesTamas Banki: do reposts affect my own original posts?Mary Wu: connect or follow first?What is your experience of LinkedIn?Buy a recording from UpLift Live Nano London for only £20Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- 3 weeks ago17 min
506. Newsletters continued
PostbagMary Wu: post boostingMic Adam: company pagesAshley Leeds: LinkedIn groupsNicky Oliver: company verifications and newsletters Company page comment blocking and removing people from a pagePinned comments returnNew recommend / super like reaction for Premium membersMy interview on Embracing Marketing MistakesSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- 4 weeks ago16 min
505. Are LinkedIn newsletters in trouble?
Postbag question by Ivan Tobias: What are the biggest misconceptions you've found building other people's LinkedIn profiles that other LinkedIn experts perpetuate?Can your LinkedIn profile URL reveal your account's age?Native bold support for textLinkedIn newsletter analytics and visibility Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- Oct 3, 202620 min
504. Improving your LinkedIn feed relevance
Voice note questions from Steve Bruce, Hanne Møller, Ashley Leeds, Mary Wu, Darren Millings, and Mic Adam. The questions cover these topics: endorsements, languages, percentage of content creators on the platform, batch tagging, licenses and certifications, About sections, connection strategy, and profile updates – plenty!Tips for feed relevance:Unfollow or even disconnect with the people you're not interested in.Use the "not interested" option where appropriate.Mark posts and comments as AI slop if appropriate.Create a custom content search for topics by a named group of creators.Use the new Network tab at the top of the feed to show updates from only your 1st connections and people you follow (I don't have this yet but it's coming soon).Send more comments and DMs in the direction of people you *do* want to hear from, as this is a strong algorithmic signal of what and who you care about.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- Sep 19, 202617 min
503. Improvement suggestions for LinkedIn
The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston.Suggested LinkedIn fixes:Exact date and time on posts & comments Batch delete notifications Pinned comments Combine split DM threads from the same person Rich text support in posts Reorderable sections in LinkedIn profiles Update image option when editing posts and comments Folders and tags in direct messages Block option for company pages Muted words & phrases option Away message option for non-connections Export option for newsletter subscribers Block voice notes option in direct messages Videos and audio in commentsVoice note transcriptions in DMsSend DM voice notes on desktopReintroduce audio eventsFolders and tags for saved postsLinkedIn Local Birmingham is on Friday 25 September. Tickets are only £20 or £15 if you're an Espresso+ member.Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
- Sep 5, 202615 min
502. How many active users does LinkedIn have?
Postbag questions and contributions from Hanne Møller, Mary Wu, Gillian Whitney, Mic Adam, and Mari-Liis Garcia.Private connection notes are here for Premium members.How many active users are there on LinkedIn?Don't forget to grab your ticket for UpLift Live Nano Bristol on 17 September 2026 at https://jesp.me/nanobristolSolo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/joinSupport the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
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About Informed: the podcast for LinkedIn users
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform.But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creat
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