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Influencer Confidential: Daily Summaries Delivered
by Sidewalker Daily
Welcome to Influencer Confidential. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.
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- 6 days ago15 min
What Brands Actually Want to See in Your Media Kit in 2027 #316
Is your Media Kit impressing brands or hurting your chances at deals?If you're a Content Creator, Influencer, or UGC Creator trying to land more paid brand deals, your Media Kit could be the reason brands are passing you over for brand partnership opportunities!In this episode, I'm breaking down how to create a professional Influencer Media Kit for 2027, what brands ACTUALLY want to see, and the biggest Media Kit mistakes that could be costing you brand deals.After years of working on the brand side of influencer marketing, reviewing Creator pitches, and hiring Influencers for paid brand partnerships, I've seen firsthand what makes a Media Kit stand out to decision-makers.And through our Media Kit Design Studio, we know how important it is to combine strategy with professional design to showcase your value.We're diving into what to include in your Media Kit, how to structure and design it, what brands look for when evaluating Content Creators, and how to position yourself for higher-paying brand deals.Whether you're a beginner creating your first Influencer Media Kit or an experienced Creator looking to update your Media Kit for 2027, these insights will help you align your Media Kit with what brands are looking for today.Subscribe for weekly creator brand deal tips and creator business strategy breakdowns, and let me know in the comments if you have any questions about creating your Media Kit!💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/AHFgvayQMpU
- 1 weeks ago11 min
Paid Brand Deals Are Out There. Here's Where to Find Them! | 2027 Edition #315
Wondering how to get brand deals WITHOUT waiting around for brands to DM you on Instagram? If you're a Content Creator or Influencer trying to find paid brand deals, you might be surprised to learn just how many brand partnership opportunities exist outside of social media!In this episode, I'm sharing how to find brands to work with, where to look for paid sponsorship opportunities, and how to discover brand deals directly through company websites, influencer marketing agencies, and other resources you might not know about.After years of working on the brand side of influencer marketing and helping Creators land paid brand partnerships, I know how important it is to have a strategy for finding opportunities instead of just waiting for brands to discover you.We're breaking down where to find brand deals, how to identify companies that work with Influencers, and ways to expand your outreach so you can start building more consistent opportunities for your Creator business. Whether you're a small Influencer, mega Influencer, UGC Creator, Content Creator or even business owner looking to land your first brand deal or secure more paid sponsorships, these strategies will help you find new opportunities and take control of your brand partnership strategy.If you've been wondering how to get brand sponsorships, how to pitch brands, or how to make money as a Content Creator without relying on Instagram or social media, this episode is for you!💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/pMaC3cS7M8g
- 2 weeks ago12 min
I Managed Brand Budgets. Here's What Creators Get Wrong #314
Ever wonder what REALLY happens after you pitch a brand?As someone who has spent years on the brand side managing influencer marketing budgets, reviewing Creator pitches, and hiring Influencers for paid brand partnerships, I know exactly what goes into deciding which Creators get hired and which ones don't.In this episode, I'm taking you behind the scenes of the influencer marketing industry to share what brands, marketing teams, and PR agencies are actually thinking when they receive your pitch. We're breaking down what brands look for in Content Creators, how they evaluate your media kit and content strategy, what influences their decisions, and why some Creators land brand deals while others struggle to get a response, so you can better position your content creator business for success. Whether you're a UGC Creator, Influencer, or Content Creator trying to land more paid brand deals, understanding the brand's perspective can help you improve your pitching strategy, stand out to decision-makers, and position yourself for more brand partnerships.Subscribe for weekly creator strategy breakdowns, and let me know in the comments if you have been curious why a brand said no.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/s6OEULOXIdw
- 3 weeks ago18 min
Trying to Get Brand Deals? Brands Want THIS Content #313
Want to land more brand deals? One of the best ways to stand out to brands is to create the types of content they’re actually looking for.As someone who has spent years on the brand side hiring Creators for everything from UGC campaigns to influencer partnerships, I know there are certain content styles that can immediately make a Creator stand out.In this episode, I’m breaking down 14 types of content brands are looking for and why they can make such a difference in your content strategy and creator business. Whether you’re a UGC Creator, influencer, or content creator trying to get more paid brand deals, you’ll learn what brands are paying attention to, the content formats that can make you a stronger partner, and how to position your content to attract more brand partnerships.If you’ve been wondering how to get brand deals, what content brands want from Creators, or how to make your social media more brand-ready, this episode is for you.Let’s get into it! 💰💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/Cuk7Nl9q0LY
- Oct 8, 202643 min
How-to-Make-Money-on-Amazon-in-2026-|-Amazon-Secrets-with-Kathleen-Kobel
You Can Follow Kathleen Here:Masterclass - How I Earn $10K+ Every Month by Creating Simple Video Content for Amazon : https://kathleenkobel.com/masterclassInstagram: https://www.instagram.com/kathleenkobel/YouTube: https://www.youtube.com/@kathleenkobelFacebook Group: https://www.facebook.com/groups/663758048939978Facebook: https://www.facebook.com/kathleen.eberhardt.kobel/LinkedIn: https://www.linkedin.com/in/kathleen-eberhardt-kobel-6a1b97b0Website: https://kathleenkobel.com/Don’t miss Kathleen's LIVE Amazon training where I (Nina) will be co-hosting on Wednesday, October 14th! Learn how to start making money on Amazon using the content you’re already creating. This training will NOT be recorded, so make sure you register now to save your spot! Register for free: https://kathleenkobel.com/swd/ In this episode, I’m sitting down with Kathleen Kobel—an absolute powerhouse in the Amazon space.With over 17 years of experience in ecommerce, Kathleen has helped more than 1,000 brands successfully launch and scale on Amazon, working with companies like CKG Brands, Dream Pairs, Songmics, and Backyard Discovery.She’s also the founder of Influence & Earn, where she teaches creators how to turn their content into real, sustainable income streams —without burning out. What I love most about Kathleen is that she doesn’t just teach this… she lives it.As an active Amazon Influencer herself, she truly understands how shoppers behave on the platform and how creators can tap into that to build something incredibly powerful. In our conversation, we’re diving into one of the most requested topics from my community: the Amazon Influencer Program.We start from the very basics—what it is, how it works, and why it’s so different from anything else in the creator space—and then begin to unpack the real opportunity behind it.If you’ve been curious about new ways to monetize, build passive income, or expand beyond brand deals, this episode is going to shift the way you think about what’s possible… without giving away all the secrets just yet.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/KS1YzDMccII
- Oct 1, 202610 min
How to Land Holiday Brand Deals as a Creator #312
If you want to land holiday brand deals, your pitch needs to reach brands while they’re still planning their campaigns.🎓 Learn how to land paid brand deals, no matter your follower count: https://sidewalkerdaily.com/brand-deals-training/Holiday campaigns take time to plan, approve, create, and publish. If you’re only starting to pitch when the holiday rush is here, you may have missed the window. In this episode, Nina from Sidewalker Daily will walk you through how we’d approach holiday brand partnerships from the brand side: when to start reaching out, how to build a list around your content, and what to put in a pitch so it feels like an opportunity instead of another “I’d love to collaborate” email. We’ll also get into showing your vision and following up when you don’t hear back.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/hDM-W8L1EJc
- Sep 24, 202614 min
How to Get Paid Travel UGC Deals With Hotels & Travel Brands #311
Travel UGC is different from creating content for a typical product brand. In this episode, Nina from Sidewalker Daily shares what travel brands actually need from UGC creators and how to make your pitch more valuable, even without a large following. You’ll learn how to research the ads hotels and tourism boards are already running, spot timely opportunities, build a travel-specific UGC portfolio, and pitch content ideas based on experiences guests genuinely care about. Nina also explains why usage rights, licensing, and seasonality can make a major difference when negotiating paid travel partnerships.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/8TiBLDDvZv4
- Sep 17, 202610 min
Creator Contract Red Flags You NEED to Know Before Signing #310
Most creators check the rate and deliverables before signing an influencer contract, but some of the most important terms are buried elsewhere. Using Hayden Panettiere’s experience with Neutrogena as a starting point, Nina from Sidewalker Daily breaks down four clauses creators should examine carefully: morality clauses, content usage rights, exclusivity, and one-sided terms. You’ll learn what questions to ask, how these provisions could affect your creator business, and why the immediate paycheck is not the only thing worth considering. Subscribe for practical advice on brand deals, creator pricing, pitching, and building a profitable creator business.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/q9pQ9DwC81U
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About Influencer Confidential
Welcome to Influencer Confidential. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and much more! Meet Your Host, Nina Zadeh - Co-founder, Nina received her MBA in marketing from Fordham University and has a B.A. in Communications and Economics from Boston College.
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