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Influencer Confidential: Daily Summaries Delivered
by Sidewalker Daily
Welcome to Influencer Confidential. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and
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- 4 days ago10 min
Creator Contract Red Flags You NEED to Know Before Signing #310
Most creators check the rate and deliverables before signing an influencer contract, but some of the most important terms are buried elsewhere. Using Hayden Panettiere’s experience with Neutrogena as a starting point, Nina from Sidewalker Daily breaks down four clauses creators should examine carefully: morality clauses, content usage rights, exclusivity, and one-sided terms. You’ll learn what questions to ask, how these provisions could affect your creator business, and why the immediate paycheck is not the only thing worth considering. Subscribe for practical advice on brand deals, creator pricing, pitching, and building a profitable creator business.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/q9pQ9DwC81U
- 1 weeks ago9 min
New Substack Features Every Creator Should Know #309
Substack is becoming much more than a newsletter platform. In this episode, I’m sharing some of the new Substack features we’re most excited about at Sidewalker Daily, including native sponsorships, Creator Kits, subscriber perks, QR codes, and Substack Live. I’ll take you inside our dashboard to show you how these tools work, where to find them, and how creators can use them to make money on Substack while giving paid subscribers more reasons to stick around. If you’re building a newsletter, growing a community, or looking for new creator monetization opportunities, these updates are worth paying attention to.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/pcZKuKZ50nI
- 2 weeks ago13 min
How to Save 10+ Hours a Week as a Content Creator #308
Being a content creator or influencer means wearing ALL the hats. Creating content, pitching brands, answering emails, researching opportunities, posting across platforms... the list never ends.But working hard doesn't mean you need to waste hours on tasks that could be batched, automated, or streamlined. In this episode, I'm sharing the time-saving strategies that I use at Sidewalker Daily, along with the productivity tips creators in our community are using to make their workflows more efficient. We're talking about everything from finding brand opportunities without hours of research and building a pitch template that actually works to batching your outreach, creating a content idea bank, repurposing content, automating emails, limiting distractions, and using accountability to actually get things DONE.The goal isn't to work less. It's to stop wasting your time on things you don't need to be doing manually.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/OHDkAMk58SE
- 3 weeks ago10 min
The Brands I'd Pitch Right Now! #307
If you’re serious about making money as a content creator, stop blindly pitching brands and start looking for companies that are actively hiring creators and already have a budget.In this episode, Nina from Sidewalker Daily breaks down real paid brand deals and UGC opportunities we found for The Paid Creator, including a paid pet creator campaign, a $10,000 Destination Ann Arbor tourism campaign, a Just Dance casting for creators ages 50–70, and a $3,500 Home Chef opportunity for food creators.These opportunities are also proof that you don’t have to limit yourself to brands perfectly aligned with your niche. There are paid creator opportunities across travel, beauty, wellness, fashion, food, lifestyle, parenting, pets, UGC and more.The key is finding opportunities where your content, audience, experience or perspective makes sense for the campaign.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/LRs41m4Of2Q
- Aug 20, 202610 min
Advice I'd Give You If I Wasn't Afraid to Hurt Your Feelings #306
After 10+ years in the creator economy, working on both the brand side and with creators inside the Sidewalker Daily community, there are a few things I wish more content creators were willing to hear. Sometimes you're not actually stuck. You're avoiding the uncomfortable thing you already know you need to do.Maybe you've taken all the courses but haven't implemented what you've learned. Maybe you're blaming the algorithm instead of asking whether your content is actually worth watching or sharing. Maybe you're consuming way more content than you're creating. Or maybe you're waiting for your dream brand partnership to magically land in your inbox instead of introducing yourself and pitching the brand.In this episode, I'm sharing some big sister advice for creators that I might normally soften a little. We're talking about getting out of the learning trap, creating better content, letting go of other people's approval, taking accountability for your creator business, and actually taking action toward the opportunities you want. Because learning is great, manifesting is great, and planning is great. But eventually, you have to do the uncomfortable work.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/zCJ9q5UulPk
- Aug 13, 20268 min
Why Creators Should Attend Live Events #305
If you've been feeling stuck in your creator business, attending a live creator event might be the investment that changes everything. In this episode, Nina Zadeh from Sidewalker Daily shares why conferences, creator festivals, and networking events have become a key part of her business strategy. From meeting brands face-to-face and building lasting creator friendships to learning from industry leaders and creating fresh content, you'll discover why getting in the room can create opportunities that simply don't happen online.Whether you're a content creator, influencer, UGC creator, blogger, or entrepreneur, this episode will help you see why investing in live events can pay dividends long after the event ends.🎟️ Nina is an official Create & Cultivate Festival Ambassador! Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next. Expect two days of inspiring speakers, meaningful networking, brand activations, and conversations that can help move your career forward.✨ Get 20% OFF Student, General Admission, and VIP Tickets with code NINAZA20 (Golden Ticket not included).🎫 Grab your ticket here: https://www.createcultivate.com/festival-tickets💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/YTVu8NQrVkQ
- Aug 6, 202611 min
What Every New Creator Should Invest In #304
Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next.Expect two days of inspiring speakers, meaningful networking, brand activations, and conversations that can help move your career forward.✨ Get 20% OFF Student, General Admission, and VIP Tickets with code NINAZA20 (Golden Ticket not included).🎫 Grab your ticket here: https://www.createcultivate.com/festival-ticketsAs a creator, it's easy to think you need expensive cameras, fancy gear, or every new productivity app to succeed. But that's usually not what moves your business forward.In this episode, I'll walk you through the investments that have generated the biggest return for our business and the ones I believe every new creator should prioritize first.From creator education and media kits to networking events, Substack, audio gear, and building a team, I'll share what actually helps you land more brand deals and grow a profitable creator business.If you're serious about becoming a full-time creator, this episode will help you make smarter decisions with your money and avoid wasting it on things you simply don't need yet.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/pLYycsVp1XA
- Jul 30, 202614 min
How to Get Brands to Reach Out to You #303
If you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be part of your strategy, there are practical ways to increase your inbound opportunities so brands start finding you.In this episode, Nina from Sidewalker Daily shares the exact profile, SEO, and content strategies that make creators more discoverable to brands, whether you're on Instagram, YouTube, TikTok, Threads, or a blog.You'll learn how to optimize your content with searchable keywords, position your profile as brand-ready, create content that naturally attracts sponsorships, and make it incredibly easy for companies to contact you.Whether you're a UGC creator, influencer, content creator, or small business owner, these strategies can help you generate more inbound brand partnerships without relying solely on cold outreach.💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/🤩 Ready To Level Up? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery👉 Book A Call: https://sidewalkerdaily.com/coaching-influencers-creators/😄 Resources: https://sidewalkerdaily.com/influencer-business-resources/ Events: https://sidewalkerdaily.com/events/🌟 Best-Selling Pitching to Brands Mastercourse: https://sidewalkerdaily.com/ptbm/🎁 Free Gift For Influencers & Creators: https://sidewalkerdaily.com/influencer-business-resources/🛒 Shop our Amazon Store 🛒: https://www.amazon.com/shop/sidewalkerdaily⚡️Paid Creator Opportunities: https://thepaidcreator.substack.com/This episode can also been seen on YouTube: https://youtu.be/JN2Cp4v0AkU
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About Influencer Confidential
Welcome to Influencer Confidential. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and
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