iGaming Daily

Veikkaus’ Competitive Playbook and Fennica Gaming’s International Growth | Ep. 859

September 15, 2026·17 min
Episode Description from the Publisher

Finland’s gambling market is set for a major transformation as the country moves from a long-standing monopoly to a competitive licensing model in July 2027.On this episode of iGaming Daily, host Fernando Noodt is joined by Jonas Reuter, EVP, Veikkaus International Business and Chairman Fennica Gaming Ltd, to discuss Finland’s upcoming market opening, Fennica Gaming’s international expansion and how its experience operating in regulated markets could give it a competitive advantage.Things discussed:Finland’s transition from a gambling monopoly to a competitive licensing modelThe expected July 2027 market openingFennica Gaming’s international expansionFennica Gaming’s regulated-market DNAHow regulation could become a competitive advantageThe company’s approach to game developmentNordic and Finnish values behind the Fennica Gaming brandThe importance of partnerships in Finland’s new marketFennica Gaming’s lottery digitalisation expertiseThe future of regulation and international gambling marketsWatch the full discussion to hear how Fennica Gaming plans to approach Finland’s new competitive gambling market.Supported by Optimove.

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