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by SBC Media
A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.
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Senior leaders and founders across iGaming are facing increasingly difficult decisions, from managing teams and navigating business pressures to responding to a rapidly changing industry.On this episode of iGaming Daily, host Charlie Horner is joined by Leo Judkins, founder of iGaming Leader, to discuss the challenges facing senior leaders and the value of having a trusted peer network to help navigate difficult decisions.Leo explains how his Leadership Hot Seats session at SBC Leaders Summit is designed to give leaders a space to bring a live business challenge to a group of peers, receive feedback and leave with an actionable decision.The conversation explores why leaders can become trapped in an inward-facing “echo chamber”, the importance of outside perspectives, and why authenticity and curiosity are becoming increasingly important qualities for iGaming leaders.Key TopicsThe challenges facing iGaming leaders in 2026Why founders and CEOs need a genuine sounding boardHow the Leadership Hot Seats session at SBC Leaders Summit will workUsing peer-to-peer feedback to tackle live business decisionsWhy leaders should go “narrow and deep” rather than “wide and shallow”The value of outside perspectives when making difficult decisionsLeadership pressures including cost-cutting, team reductions and business changesWhy leaders can become trapped in an echo chamberThe growing demand for authenticity in the iGaming industryWhy curiosity is an important leadership traitLooking beyond your own business and industry for new perspectivesThe role of masterminds and confidants in senior leadership
As live casino continues to evolve, operators and providers are facing growing pressure to deliver more personalised, localised and multi-branded experiences while maintaining reliable, real-time streaming.On this episode of iGaming Daily, host Charlie Horner is joined by Oliver Lietz, Founder & CEO of nanocosmos, and Chris Strijbosch, VP Business Development at nanocosmos, to discuss the changing demands of live casino and how technology can help operators scale their operations.Oliver and Chris explain how live casino has developed from simple single-studio setups into complex multi-studio environments serving different markets, brands and languages. The pair discuss the challenges created by physical studio space, hardware, human resources and global connectivity, as well as how cloud-based solutions can simplify and scale these operations.The discussion also explores NanoStudio Chroma and how Chroma Key technology can allow the same live content to be multi-branded for different operators, markets and audiences without requiring additional physical studio space for every variation.Oliver and Chris also look at the importance of speed, creativity and agility, the role of AI in personalisation and localisation, and the future of real-time live video in iGaming.Key Topics:The evolution of live casino from simpler setups to increasingly complex multi-studio environments.The move towards personalisation, customisation and localisation.The challenges around space, hardware, human resources and operational complexity.NanoStudio Chroma and its ability to multi-brand content without multiplying the physical studio setup.The importance of speed, creativity and agility.Latency and real-time streaming.AI's potential role in captions, translations, video improvements, diagnostics and security.
AI isn't just helping iGaming marketers work faster it's beginning to change how they work altogether.On today's episode of iGaming Daily, Fernando Noodt is joined by Rony Vexelman, VP of Marketing at Optimove, and Shai Frank, SVP of Product and GM of the Americas at Optimove, to explore how artificial intelligence and AI agents are transforming CRM and player engagement.Rony explains how marketers are increasingly moving from manually executing individual tasks to working alongside AI agents, while Shai explores a future where marketers define the outcomes they want and AI handles more of the execution.The conversation also examines how Optimove's MCP allows tools including ChatGPT, Claude and Microsoft Copilot to interact with the Optimove platform combining CRM information with data warehouses, project management tools and other parts of an operator's technology stack.From automatically building campaigns and audiences to checking marketing materials for compliance, the pair share examples of how operators are already using AI to automate workflows that previously required significant manual work.Shai also explains how AI could remove traditional bottlenecks around content creation and QA, allowing operators to create and test levels of personalisation that previously weren't practical.Finally, the conversation turns to Optigenie, Optimove's in-platform AI experience, and what an AI-first future could mean for the traditional software interface itself.iGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and player engagement solutions for iGaming and sports betting operators.Subscribe to SBC Media for more insight, analysis and conversations from across the global gambling industry.#iGaming #ArtificialIntelligence #CRM #Marketing #Optimove
Malta has been at the heart of the global iGaming industry for more than two decades but with new jurisdictions emerging and competition increasing, how does the island stay ahead?On today’s episode of iGaming Daily, supported by Optimove, Charlie Horner is joined by Ivan Filletti, CEO of GamingMalta, to discuss the island’s strategy for maintaining its position as one of the world’s leading gaming destinations.Ivan explains the thinking behind the Make It in Malta campaign, which brings together GamingMalta, the Malta Gaming Authority, Bank of Valletta, Malta Enterprise and Identità to offer companies a more unified route into the Maltese ecosystem.The pair also discuss the value of the MGA licence, Malta’s relationship between policymakers and the industry, how government policy has adapted to support international talent, and why GamingMalta believes collaboration remains one of the island’s biggest advantages.Looking ahead, Ivan also outlines GamingMalta’s Vision 2050 ambitions and how esports, video game development, AI and immersive technologies could play an increasingly important role in the country’s gaming ecosystem.GamingMalta will be at SBC Summit Lisbon, where delegates can meet the team and wider Maltese delegation in Hall 2, Booth 251.Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. #iGaming #Malta #GamingMalta #SBCSummit #GamblingIndustry
Finland’s gambling market is set for a major transformation as the country moves from a long-standing monopoly to a competitive licensing model in July 2027.On this episode of iGaming Daily, host Fernando Noodt is joined by Jonas Reuter, EVP, Veikkaus International Business and Chairman Fennica Gaming Ltd, to discuss Finland’s upcoming market opening, Fennica Gaming’s international expansion and how its experience operating in regulated markets could give it a competitive advantage.Things discussed:Finland’s transition from a gambling monopoly to a competitive licensing modelThe expected July 2027 market openingFennica Gaming’s international expansionFennica Gaming’s regulated-market DNAHow regulation could become a competitive advantageThe company’s approach to game developmentNordic and Finnish values behind the Fennica Gaming brandThe importance of partnerships in Finland’s new marketFennica Gaming’s lottery digitalisation expertiseThe future of regulation and international gambling marketsWatch the full discussion to hear how Fennica Gaming plans to approach Finland’s new competitive gambling market.Supported by Optimove.
As iGaming regulation continues to tighten across global markets, operators are facing growing pressure to remain compliant while maintaining a commercially viable business.On this episode of iGaming Daily, host Charlie Horner is joined by Mike de Graaff, Chief Compliance Officer at BetComply, to discuss the growing complexity of regulation and the challenges facing operators in regulated markets.Mike explains why regulatory changes are becoming a full-time job for operators, the impact of compliance requirements on the player experience, and how increased regulation can push customers towards unlicensed operators.The discussion also explores the opportunities and challenges presented by newly regulated markets, including Alberta, Finland and New Zealand, with Mike questioning whether some regulatory frameworks could make it difficult for licensed operators to compete.The pair also discuss the importance of trust between regulators and operators, the risks of failing to report incidents, and why transparency should be central to entering new regulated markets.Topics covered:• The growing complexity of iGaming regulation• Compliance vs commercial viability• Regulation and the threat of the black market• Prediction markets and changing player behaviour• Alberta's newly regulated market• Why Mike calls Finland "dead on arrival"• New Zealand's licensing model• Building trust between operators and regulators• Advice for operators entering new marketsListen to the full episode of iGaming Daily for the latest discussion on regulation, compliance and market opportunities across the global gambling industry.Supported by Optimove.
This episode explores the controversy surrounding Premier League clubs' partnerships with unlicenced gambling operators, the effectiveness of geographical restrictions, and the potential impact of upcoming UK legislation on sports sponsorships.Key TopicsThe scrutiny over Premier League partnerships with unlicensed gambling operatorsThe effectiveness of geographical restrictions and geofencingEntain's advocacy for regulated gambling sponsorshipsThe impact of UK legislation on sports sponsorshipsThe international reach of the Premier League and its implicationsThe use of VPNs to bypass geographical restrictionsThe responsibilities of football clubs in vetting sponsorsThe potential effects of a ban on unlicensed gambling sponsorships in the UKThe ongoing debate about consumer protection and responsible gamblingThe future landscape of betting sponsorships in British sportsHost: Fernando NoodtGuests: Christian Lee & Patrick KilleenProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode, we explore Bet365's strategic shifts, including layoffs in Europe and expansion in North America, and what this reveals about the global betting industry's direction amid regulatory pressures and market opportunities.Key TopicsBet365's layoffs in Europe and expansion in North AmericaImpact of European regulation and tax increases on betting companiesBet365's market share growth in the US and CanadaStrategic shift from European to North American marketsIndustry implications of job cuts and market expansionRegulatory pressures and their effects on European betting firmsBet365's partnerships and product launches in North AmericaLong-term industry trends and company strategiesHost: Fernando Noodt Guests: Tom Nightingale & Patrick KilleenProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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