434 Geert Hendrix - Growing the Future of Food

Want to learn more about the reality of crowdfunding, and how Farmwall built back stronger after a COVID collapse wiped out most of its revenue? This week's podcast episode sees a new season in, as we lean into growth, and what it actually takes to keep building through setbacks. Mel Greblo sits down with Geert Hendrix, founder of Farmwall, to unpack how a beer marketer from Belgium turned a year-long career pause and a backyard hydroponic experiment into a company rethinking how cities grow food.