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by Humans of Purpose
Humans of Purpose is the modern salon - conversations with the leaders, thinkers, and builders shaping what comes next.We’re living through a period of genuine reckoning: with how business operates, what leadership demands, and what it actually costs to build something that matters. The people navigating that with honesty and intelligence are not always the loudest voices in the room. This podcast finds them.Each episode is a real conversation - unhurried, substantive, and honest about difficulty. We talk with purpose-driven founders, impact leaders, and original thinkers about work, story, power, and what it means to lead with integrity in a world that is changing faster than the language we have to describe it.Hosted by Mel Greblo, founder of Humans of Purpose, a proud BCorp.
Latest Episodes
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- 1 weeks ago43 min
436 Odette Barry - Building Credibility for Your Cause
Can a business built on ethical, social impact work get bigger without compromising what makes it good? Mel Greblo sits down with Odette Barry, founder of PR agency Odette&Co, whose low-cost DIY PR course kept attracting not-for-profits and social enterprises. She didn’t think clients on tight budgets could sustain a business. Today nine in ten of her clients are funded to work with her. Odette shares how a boss’s encouragement sent her to university, the clout and credibility ladder she uses to get organisations into the media, and the 200 hours of interviews behind her ethical storytelling masterclass. She also explains why her plans for the business have nothing to do with size, and what success looks like instead. Essential listening if you run a social enterprise or not-for-profit, work in communications, or wonder whether good work and a sustainable business can go together.
- Sep 28, 202639 min
435 Growth on Purpose: Why So Many Mission-Driven Brands Feel Stuck - and What Actually Works
If your impact business, B Corp, or purpose-led brand feels like it is doing all the right things but still not cutting through, this conversation with Mel Greblo and Bella Borello cuts to the chase. They unpack why so many founders and marketing leads feel 11 steps behind, why growth has become a loaded word in the purpose sector, and what it really takes to build momentum without selling out your mission. Across client calls, DMs, and founder conversations, Mel and Bella have been hearing the same thing again and again. The pressure is real right now. Mel breaks down the strategy-first approach their team uses with clients, including the importance of defining what growth actually means before reaching for tactics, campaigns, or AI tools. Bella and Mel also get into the marketing shift happening right now - from old-school, product-led messaging to audience-first relevance. This is essential listening for founders, social entrepreneurs, marketers, and purpose-driven leaders who are trying to grow in hard times. If you have been asking, "Is any of this going to work?" This episode gives you a grounded and strategic way forward.
- Sep 14, 202645 min
434 Geert Hendrix - Growing the Future of Food
Want to learn more about the reality of crowdfunding, and how Farmwall built back stronger after a COVID collapse wiped out most of its revenue? This week's podcast episode sees a new season in, as we lean into growth, and what it actually takes to keep building through setbacks. Mel Greblo sits down with Geert Hendrix, founder of Farmwall, to unpack how a beer marketer from Belgium turned a year-long career pause and a backyard hydroponic experiment into a company rethinking how cities grow food.
- Aug 31, 202649 min
433 Sarah Rosenberg - The Fight for Basic Dignity in the Justice System
The justice system was not built to protect victim-survivors of sexual violence, and Sarah Rosenberg is forcing the country to confront that fact. Sarah is the founder of With You We Can, an online-first resource and advocacy platform supporting victim-survivors of sexual violence. What began as her own search for answers, while living with an autoimmune disease and later surviving sexual and domestic violence, grew into a national guide and a campaign for legislative reform. In this episode, Sarah unpacks why Australia still treats victims as witnesses rather than parties to a crime, why cross-examination can be so dehumanising, and why her fight for victims' access to free legal representation is about dignity, not just process. She talks through what a three-year criminal trial taught her about the system, what "postcode justice" looks like in the current pilot programs, and why progress on the Australian Law Reform Commission's 64 recommendations has been so slow. This episode discusses sexual violence and domestic violence, including the criminal trial process. We have approached it with sensitivity and care, and we would ask that you do the same. Listen when you feel ready. Support is available. 1800RESPECT 1800 737 732 · Lifeline 13 11 14.
- Aug 17, 202649 min
432: Mona Mahamed - How One Woman Built a Village for 500 Families Without Funding
What if the answer to loneliness, burnout, and community collapse is as simple as building a village? Mona Mahamed reveals how a handful of homemade acts of care grew into a life-changing social enterprise that now feeds, clothes, supports, and employs people across Bankstown and beyond. From a Facebook group and a ute full of donated goods to a registered charity, a community supermarket, counselling, mediation, and a thriving sewing program, Mona shares the scrappy, deeply human story behind CSS Village. She explains how her own journey across Australia and Egypt shaped her identity, why she returned to community work after personal trauma and depression, and how her faith, resilience, and “nourish, nurture, empower” philosophy became the backbone of a movement. Essential listening if you care about community building, social enterprise or simply what it takes to turn pain into purpose. If you’ve ever felt alone, this conversation will leave you with one clear message: join a village, or build your own.
- Aug 3, 202648 min
Episode 431 Matt Formston: Setting High Standards Builds Unbreakable Trust
Matt Formston lost 95 percent of his sight to macular dystrophy at age five, growing up on Sydney's Northern Beaches. He didn't slow down. He's now a Paralympian, a four time world surfing champion, and the first blind surfer to ride Nazaré - a wave that has broken sighted professionals at the height of their careers. In this conversation, Matt breaks down the framework he's built trust on his entire life: standards, consistency and time. Not as a motivational idea, but as a practical formula - one he now uses to coach leaders and teams on culture, accountability and psychological safety. This episode is about more than sport. It's about what it actually takes to become someone others can rely on - in a boardroom, on a wave, or in a team you're trying to lead.
- Jul 20, 202657 min
430 Sherele Moody: Naming the Loss, Refusing to Look Away
Some stories change the shape of a life. This one changed the shape of a movement. As we release this episode, four women and girls were killed in four days in Australia. Thirty-seven women and seventeen children have been killed since January 1st this year. That number is likely higher. Undercounting is part of the story Sherele Moody has spent a decade trying to fix. And whenever you are listening to this, the number will have changed again. That is exactly why this conversation exists. Because we believe that the stories a culture tells about itself determine what it can and cannot see. And we will keep telling them until the number is zero. Sherele Moody is a journalist, founder of Australian Femicide Watch and the Red Heart Movement. She grew up in a home marked by domestic violence. As a teenager, she learned her stepfather had murdered a nine year old girl, her cousin's daughter, Stacy Ann Tracy. From that came two of the most significant tools this country has for tracking and confronting violence against women. In this episode, Sherele talks about what it means to carry resilience you never wanted, why ending femicide is not women's work to do, the small activisms that actually make a difference, and what it took to turn personal tragedy into a national movement. This episode discusses domestic violence, child safety, and loss. We have approached it with sensitivity and care, and we would ask that you do the same. Listen when you feel ready. Support is available. Lifeline 13 11 14 · 1800RESPECT 1800 737 732.
- Jul 15, 202639 min
427 Adongwot Manyoul: Why Inclusion Was Never a Checkbox & on the End of Performative DEI
South Sudanese Australian founder and cultural intelligence consultant Adongwot Manyoul shares how her childhood experiences of racism and exclusion shaped her mission to transform education, workplaces, and communities. In this conversation, she breaks down why DEI often fails as a checkbox exercise, how cultural intelligence creates real change, and what it takes to move from awareness to action. A powerful episode about justice, resilience, and building a more inclusive Australia.
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About Humans of Purpose
Humans of Purpose is the modern salon - conversations with the leaders, thinkers, and builders shaping what comes next.We’re living through a period of genuine reckoning: with how business operates, what leadership demands, and what it actually costs to build something that matters. The people navigating that with honesty and intelligence are not always the loudest voices in the room. This podcast finds them.Each episode is a real conversation - unhurried, substantive, and honest about difficulty. We talk with purpose-driven founders, impact leaders, and original thinkers about work, story, power, and what it means to lead with integrity in a world that is changing faster than the language we have to describe it.Hosted by Mel Greblo, founder of Humans of Purpose, a proud BCorp.
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