Nikki Crosby: Why Multifamily Marketing Is Still Missing the Full Picture

In this episode of Humans of Multifamily, Shiv Gettu sits down with Nikki Crosby, Vice President of Marketing at Denton Floyd Real Estate Group. Nikki shares how an unexpected part-time leasing job at 19 turned into a lifelong career, why empathy remains the most valuable leasing skill, how AI is reshaping onsite teams, and what leaders must do to prepare their organizations for the future.Whether you're in operations, marketing, leasing, or leadership, this conversation offers practical insights on career growth, technology, and building teams that put people first.Humans of Multifamily is presented by Zuma, the AI assistant for your full-resident lifecycle. Visit getzuma.com and follow Shiv Gettu on LinkedIn.