How Niching Down Filled This Retreat with Matthew Brandt

What happens when passion meets structure, and the right niche changes everything? In this episode of How to Run Profitable Retreats, I sit down with Matthew Brandt, founder of Tactical Retreats, retired law enforcement officer, Navy veteran, and retreat leader creating life-changing experiences for veterans and first responders. Matthew shares his real, behind-the-scenes journey of launching retreats with heart, and learning (sometimes the hard way) how clarity, positioning, and niching down create momentum. You'll hear how: ▪️ His first retreat barely filled, then a single shift led to 75 women on a waitlist in one week ▪️ Niching within a niche unlocked demand, confidence, and sustainability ▪️ Trauma-informed retreat design is not optional, it's essential ▪️ Listening to your audience can radically transform your business ▪️ A small, boutique retreat model can scale into international retreats and property ownership Matthew also shares deeply human stories from the retreat space, from women arriving terrified and ready to leave… to sitting around the fire hours later saying, "I don't want to go home." We talk about leadership, safety, trust, resilience, and why passion alone is not enough, systems are what allow your mission to grow. This episode is a must-listen for retreat leaders who: ▪️ Feel called to do meaningful work ▪️ Want proof that strategy and heart can coexist ▪️ Are ready to refine their niche and scale responsibly ▪️ Believe retreats should heal, not create more trauma 👀 How to Connect With Today's Guest ▪️ Instagram: https://www.instagram.com/tacticalretreatunplugged/ ▪️ Website: http://www.tacticalretreat.org ⬛️ Book: Footsteps of the Soul: A Veteran's Quest for Healing and Purpose Along the Camino de Santiago  https://www.barnesandnoble.com/w/footsteps-of-the-soul-matthew-g-brandt/1147720207   🎧 If you loved this episode, share it & leave a rating, it helps more retreat leaders find this work. 🖤   Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/go Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Intensive → https://theretreatplanner.com/challenge Attend the Live Workshop → https://theretreatplanner.com/live Follow on Instagram → https://instagram.com/theretreatplanner