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How To Run Profitable Retreats: Daily Summaries Delivered
by Leni Cavazos
How To Run Profitable Retreats is a heart-centered podcast hosted by Leni Cavazos, designed to empower you to create retreats that are not only profitable but deeply meaningful. In each episode, Leni shares insights and strategies to help you craft retreat experiences that are transformational for your clients and rewarding for yourself. With a focus on authenticity, community, and intention, this podcast is a must-listen for anyone looking to create impactful retreats that leave a lasting impact. Each episode features interviews with successful retreat leaders, as well as solo episodes.
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- 6 days ago22 min
Creating Retreats Where Place Shapes the Experience | Bronwyn Ayla
What if the location of your retreat wasn't simply the backdrop, but an active part of the transformation? In this episode of How to Run Profitable Retreats, I sit down with Bronwyn Ayla, an acupuncturist, herbalist, dancer, and retreat leader who has been hosting retreats and pilgrimages for three decades. We explore what it means to design a retreat in relationship with the land, culture, season, and energy of a destination rather than choosing a beautiful location and building the experience around it. Bronwyn shares how different places can support completely different transformations, from the devotion and spiritual traditions of Nepal to the wildness and rewilding of South Africa, and the unique energetic qualities of destinations such as Bali and Egypt. But place is only part of the equation. We also dive into the importance of timing and how seasons can influence the experiences we create. Bronwyn explains how she uses seasonal cycles to think about everything from the intention of a retreat to the practices, curriculum, and transformation participants are being invited into. In this conversation, we explore: ▪️ Why every retreat needs a clear intention and through line ▪️ How the location can support the transformation you're promising ▪️ How travel can open participants to possibilities they may not see in their everyday lives ▪️ How to listen to the people who actually sign up and allow their needs to shape the experience If you're planning your next retreat, this episode will invite you to ask a different question—not simply, "Where should I host it?" but "What place will help create the transformation I want my participants to experience?" 🎧 Listen to the full conversation with Bronwyn Ayla. Connect with Bronwyn: Website: www.bronwynayla.comInstagram: @bronwyn.ayla Free Resource: Bronwyn's Almanac helps you explore the seasonal cycles discussed in this episode so you can think more intentionally about the timing of your retreats. www.bronwynayla.com/almanac 🤍 If you enjoyed this episode, share it with another retreat leader and leave How to Run Profitable Retreats a rating. It helps more retreat leaders discover the show. Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/call Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Masterclass → https://theretreatplanner.com/challenge Follow on Instagram → https://instagram.com/theretreatplanner
- 1 weeks ago8 min
More sessions do NOT make your retreat more valuable
More sessions. More activities. More speakers. More hours. It sounds like more value, but when it comes to transformational retreats, it can actually have the opposite effect. In this episode of How to Run Profitable Retreats, Leni Cavazos breaks down one of the biggest mistakes retreat leaders make when designing their itineraries: trying to justify their price by filling every available moment. Your participants are not paying for a packed schedule. They're paying for change. And real transformation requires space. Leni walks you through how to stop designing your retreat like a conference and start creating an intentional transformation arc where every session, activity, and experience has a clear purpose. ▪️ Why more sessions don't necessarily create more value ▪️ The difference between designing for transformation and designing for entertainment ▪️ Why integration isn't "empty time"—it's part of the product ▪️ Why rest, reflection, silence, and conversation need to be intentionally designed into the experience ▪️ How intentional retreat design can make your pricing feel aligned instead of inflated Instead of asking, "What should we do?", start asking: "What must change in them by the end?" Then design backwards from that transformation. Because premium retreats aren't created by filling time. They're created by protecting the transformation. 🎧 Listen now and take a look at your own retreat itinerary. For every element you've planned, ask yourself: How does this move my participant closer to the transformation I promised? And if you like this episode, share it with another retreat leader and give How to Run Profitable Retreats a rating. 🤍 Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/call Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Masterclass → https://theretreatplanner.com/challenge Follow on Instagram → https://instagram.com/theretreatplanner
- 2 weeks ago18 min
Connection Economy
We are more connected than ever, yet people are lonelier than ever. And that gap is creating one of the biggest opportunities for retreat leaders, coaches, speakers, and experience-based businesses. In this solo episode of How to Run Profitable Retreats, Leni Cavazos explores what she calls the connection economy and why the increasing automation of our lives is making real, in-person experiences more valuable. AI has made content faster and easier to create. Social media has given us almost unlimited reach. But attention is cheap, and trust is becoming harder to earn. People still want to sit across from another person. They want to feel seen, heard, understood, and connected. And that is exactly what retreats and live experiences can provide. In this episode, Leni discusses: Why the rise of AI is actually increasing the value of human connection Why attention is becoming cheaper while trust is becoming more valuable The growing demand for in-person experiences and retreats Why people pay for how an experience makes them feel, not simply what is included Why retreat leaders who create genuine connection may have a major advantage heading into 2027 Your funnel can be copied. Your captions can be copied. Your offers can be copied. But the feeling someone has when they are in a room with you cannot. The question is: Are you building your retreat business for the connection economy? If you are planning a retreat or already hosting retreats and want to figure out what is keeping yours from selling or becoming consistently profitable, book a strategy call with Leni: Book your strategy call 🎧 If you enjoyed this episode, share it with another retreat leader and leave a rating for How to Run Profitable Retreats. Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/call Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Masterclass → https://theretreatplanner.com/challenge Follow on Instagram → https://instagram.com/theretreatplanner
- 3 weeks ago30 min
Why Your Retreat Sounds Like Everyone Else's (And How To Fix It) | Manu Molina
If your retreat sounds like every other retreat on the market, your potential guests are left comparing you on price, dates, and destination. In this episode of How to Run Profitable Retreats, Leni Cavazos sits down with Manu Molina, founder of Yoga Biz Mentor, to talk about one of the biggest challenges facing yoga teachers and wellness retreat leaders today: creating a retreat offer that actually stands out in an increasingly crowded market. Manu shares his "Root Chakra of Messaging" framework, a four-part approach for building a clear identity around your retreat: ▪️ Your audience: Who is this retreat really for, and what are they looking for right now? ▪️ Your story: Why are you the right person to lead this experience? ▪️ Your authority: What lived experience, knowledge, and expertise do you already have that you may be overlooking? ▪️ Your values: Why does this retreat exist, and what does it stand for beyond the itinerary? Leni and Manu also discuss why relying on retreat listing platforms is not a complete marketing strategy, why another certification probably won't make your retreat sell, and how stronger messaging can help a cold audience understand why your retreat is the right one for them. If you're a yoga teacher, wellness practitioner, or retreat leader struggling to differentiate your offer, this conversation will help you look beyond the modalities you teach and build an identity people can actually connect with. 🎧 Listen to Why Your Retreat Sounds Like Everyone Else's (And How To Fix It) with Manu Molina. Connect with Manu: http://yogabizmentor.com Instagram: @yoga.biz.mentor Free Resource: Offer Identity Reset http://yogabizmentor.com/the-offer-identity-reset/ If you enjoyed this episode, share it with another retreat leader and leave How to Run Profitable Retreats a rating. Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/call Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Masterclass → https://theretreatplanner.com/challenge Follow on Instagram → https://instagram.com/theretreatplanner
- Oct 8, 20265 min
The One Transformation Rule for Profitable Retreats
What makes a retreat valuable? It's not how many activities you include. It's not how many modalities you know. And it's definitely not how packed you can make the itinerary. It's the transformation. In this episode of How to Run Profitable Retreats, I'm breaking down one of the biggest mistakes I see experienced retreat leaders make: trying to put everything they know into one retreat. Reiki. Breathwork. Coaching. Sound healing. Somatic work. Workshops. Ceremonies. More sessions. More activities. More "value." But your ideal client isn't buying your techniques. They're buying what changes because of them. I'll introduce you to what I call the One Transformation Rule and explain why choosing one clear result can make your retreat easier to design, easier to communicate, easier to price, and ultimately easier to sell. I'll also share the story of a couples' retreat where one participant admitted he was there because "it was cheaper than divorce." That moment perfectly illustrates why the true value of a retreat isn't found in the itinerary. It's found in what's at stake for the person buying it. ▪️ Why more activities don't necessarily create more value ▪️ The difference between selling techniques and selling outcomes ▪️ Why you shouldn't compete with vacations ▪️ How one transformation becomes the spine of your messaging, pricing, and itinerary ▪️ The question every retreat leader should be able to answer in one sentence If your retreat could only be known for one result, what result would make the entire experience absolutely worth it for the right person? That's where profitable retreats begin. 🎧 If you like this episode, share it and give us a rating. Want my help building a retreat that actually sells? Sold Out & Profitable Masterclass: Join the Sold Out & Profitable Masterclass Launch Your First Retreat Masterclass: Join the Launch Your First Retreat Masterclass Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/call Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Masterclass → https://theretreatplanner.com/challenge Follow on Instagram → https://instagram.com/theretreatplanner
- Oct 1, 202630 min
The Only Joymaking Retreat by The Party Scientist | Jacques Martiquet
What if your retreat didn't need another deep exercise, but more joy? In this episode of How to Run Profitable Retreats, I sit down with Jacques Martiquet, The Party Scientist, creator of Joymaker Camp, to explore how joy, play, movement, and human connection can transform the way we design and facilitate retreats. We talk about why people don't come together in person just to consume information. They come to experience something. Jacques shares how interactive experiences can help participants connect more deeply, learn more effectively, and stay engaged. We also explore the balance between depth and joy, why safety is the foundation of transformation, and why being clear about who your retreat is NOT for can create a stronger experience for everyone who attends. ▪️ Using joy as a facilitation tool ▪️ Creating connection through play and movement ▪️ Designing interactive experiences instead of lectures ▪️ Balancing deep transformation with lightness ▪️ Creating safety and belonging in your retreat 🎧 Listen to The Only Joymaking Retreat by The Party Scientist with Jacques Martiquet. Connect with Jacques: https://joymaking.org/https://www.instagram.com/partyscientistjoy/ https://joymaker.camp If you enjoyed this episode, share it and leave a rating for How to Run Profitable Retreats. Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/call Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Masterclass → https://theretreatplanner.com/challenge Follow on Instagram → https://instagram.com/theretreatplanner
- Sep 24, 202641 min
Locational Astrology for Retreat Leaders: Timing your Optimum WHERE and WHEN | VerDarLuz CelestiOwl
What if the location of your retreat could influence not only how the experience feels, but also your visibility, opportunities, relationships, and the transformation you're there to create? In this episode of How to Run Profitable Retreats, I'm joined by VerDarLuz CelestiOwl, an astrologer and Human Design coach with 20 years of experience and more than 12,000 students and consultations. We explore astrocartography and locational astrology as tools retreat leaders can use when deciding WHERE and WHEN to host their retreats. VerDarLuz explains how different planetary influences can support different retreat intentions, why simply choosing a "good" planetary line isn't enough, and how timing, your individual birth chart, and Human Design can all play a role. And we make it practical. VerDarLuz uses my own chart as a live example, looking at places where I've lived and traveled, including Dubai, the UK, Mexico, and the Riviera Maya, and what those locations could mean for business, visibility, speaking, retreats, and personal growth. In this episode, we discuss: ▪️ How location can support or challenge the intention of a retreat ▪️ Why the theme of your retreat matters when choosing a destination ▪️ How timing can change the energy of the same location ▪️ Why your complete birth chart matters when interpreting planetary lines ▪️ How retreat leaders can use these tools to narrow down potential destinations If you've ever asked yourself, "Where should I host my next retreat?" this conversation will give you an entirely different way to think about the answer. 🎧 Listen to Locational Astrology for Retreat Leaders: Timing Your Optimum WHERE and WHEN with VerDarLuz CelestiOwl. Connect with VerDarLuz: Destination by Design Consultancy: https://destinationbydesignconsultancy.com/ Instagram: https://www.instagram.com/verdarluz_divinetimingcoaching/?hl=en If you enjoyed this episode, share it with another retreat leader and leave How to Run Profitable Retreats a rating. Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/call Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Masterclass → https://theretreatplanner.com/challenge Follow on Instagram → https://instagram.com/theretreatplanner
- Sep 17, 20266 min
Stop Choosing an Audience. Choose a Buyer.
Before you can understand your ideal client, you have to stop trying to help everyone. In the last episode, we talked about choosing ONE clear transformation for your retreat. Now it's time for the next CEO decision: Who wants that transformation badly enough to pay for it, and has the financial power to buy it? Because an ideal client without purchasing power does not create a profitable retreat business. In this episode of How to Run Profitable Retreats, I'm walking you through an Ideal Buyer Exercise to help you stop defining your audience with vague demographics and start identifying the person who is actually ready, willing, and able to invest. We'll look at: ▪️ The financial signals that show someone is willing to invest ▪️ The specific moment that triggers them to start looking for a solution ▪️ The words they actually use to describe their problem ▪️ The buying patterns that prove they invest in experiences like yours ▪️ Why choosing the right buyer makes your messaging, pricing, location, and sales decisions easier The goal is not to find more people who could benefit from your retreat. It's to identify the person who wants the transformation, has a reason to make it happen now, and has already demonstrated that they are willing to invest. Your CEO decision for this episode: "I am not choosing an audience. I am choosing a buyer." 🎧 Listen now and complete the exercise as you go. If you like this episode, share it with another retreat leader and give How to Run Profitable Retreats a rating. ◼️ Ready to build and sell a more profitable retreat business? Join us at the Sell Out Retreats Summit, where retreat leaders and experts come together to learn how to sell more consistently, grow their businesses, and build the right connections. https://womensretreatsworldwide.com/pre-event-page?am_id=lenicavazos3368 Plan a Profitable Retreat Start here to get the tools, support, and strategy you need: Book a free consult → https://theretreatplanner.com/call Download the Profit E-book → https://theretreatplanner.com/profitebook Download the Loyalty Marketing E-book → https://theretreatplanner.com/loyaltyebook Join the Sold Out & Profitable Masterclass → https://theretreatplanner.com/challenge Follow on Instagram → https://instagram.com/theretreatplanner
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About How To Run Profitable Retreats
How To Run Profitable Retreats is a heart-centered podcast hosted by Leni Cavazos, designed to empower you to create retreats that are not only profitable but deeply meaningful. In each episode, Leni shares insights and strategies to help you craft retreat experiences that are transformational for your clients and rewarding for yourself. With a focus on authenticity, community, and intention, this podcast is a must-listen for anyone looking to create impactful retreats that leave a lasting impact. Each episode features interviews with successful retreat leaders, as well as solo episodes.
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