Cornell's Chris Anderson: Why Hotels Can't Wait on AI

In this episode, Cornell professor Chris Anderson shares why hotels cannot afford to treat AI as a "wait-and-see" issue. Drawing on research he conducted about how different traveler segments use AI, he explains why hotel discovery is becoming more contextual and why reviews and trusted third-party information matter. We also discuss what hoteliers can test now, why integrated technology will matter more, and how more specific guest requests could eventually change what hotels offer. Chr...