From Mommy Bloggers to Target Shelves: Tubby Todd's Story

Andrea Faulkner Williams is the head mama and co-founder of Tubby Todd Bath Co., which she launched with her husband, Brian Todd, as a solution to her own family’s sensitive skin in 2014. For years her family struggled with dryness and eczema, and smooth skin always seemed impossibly out of reach. It was frustrating spending money on one product after another that wasn’t helpful, clean, or safe for their little ones. Out of those discouragements came a drive and passion to create clean bath and skincare staples and they spent years developing products and testing them in their own home. Since then, Tubby Todd has grown into an entire line of body care basics. She lives in San Diego with her husband and four little ones.In This Conversation We Discuss:00:00 Introduction01:58 The entrepreneurial dream that started it all04:06 Launching with zero money and no retail shelf04:39 How her husband got the idea from his job06:42 Skipping retail to build direct on Shopify08:30 Sponsor: IntelliGems10:22 What "community-based brands" really means12:22 Why small goals matter more than big ones12:53 Landing as the #1 baby skincare brand14:49 Sponsor: Klaviyo17:24 Balancing family while building a business18:57 Biggest hiring mistakes and lessons learned19:41 Why you should fire people faster20:55 Sponsor: eFulfillment Service21:45 The hardest part of entrepreneurship: building a team23:26 Staying humble and not letting ego run the team24:34 Callouts24:44 Why employment tenure makes you a better founder27:21 Not needing a radical idea, just a better one28:05 Selling 70% of the company to private equity30:01 Starting something new always feels uncomfortable32:35 Breaking down the best-selling three-step bundle33:17 How to connect and where to find Tubby ToddResources:Subscribe to Honest Ecommerce on YoutubeGentle Baby Skincare for Sensitive Skin tubbytodd.com/Follow Andrea Faulkner linkedin.com/in/andreafaulknerwilliams  Book a demo today at intelligems.io/Get your free demo klaviyo.com/honestLower scale costs today eFulfillmentService.com/honest  If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!