Fixing Affiliate Tracking and Fraud: SATHI Founder Yash Chavan

Yash Chavan is the founder and CEO of SARAL and SATHI. SARAL has helped 200+ DTC brands including Grüns, Spacegoods, and Slumberkins generate over $59M in influencer-driven revenue.  SATHI is his team's newest product: a Shopify-only affiliate platform built around two breakthroughs: cookieless tracking and multi-touch attribution.  Yash is running every SATHI demo personally for a limited time exclusively for Honest Ecommerce listeners. Book your slot by visiting mysathi.io/demo and let them know we sent you. In This Conversation We Discuss:  [00:00] Intro [02:31] Stumbling Into a New Ecommerce Venture [05:34] Sunsetting a Brand to Focus on a New One [07:05] Learning User Needs Through Manual Work [08:54] Matching The Products to Customer Needs  [10:30] Paying for Actual Sales Instead of Ad Clicks  [13:03] Callouts [13:10] Doing The Actual Work To See Business Results [16:10] Prioritizing Active Partners Over Volume  [19:30] Setting Margins for Marketing Expenses [21:37] Targeting Smaller Partners For Better Deals Resources: Subscribe to Honest Ecommerce on Youtube Marketing Platform for Affiliate Brands mysathi.io Influencer Marketing Platform getsaral.com/ Follow Yash Chavan linkedin.com/in/yctheman If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!