Home Care Strategy Lab

The Only Home Care Scorecard You Need (Krystal Wilkinson)

July 28, 2026·1h 10m
Episode Description from the Publisher

#69 Most home care agencies are drowning in reports but still struggling to identify problems before they impact growth. Krystal Wilkinson, President of Adultcare Assistance Home Care, shares the 18 core KPIs she and her leadership team review every week across recruiting, scheduling, care management, sales, and HR & finance—and explains why leading indicators matter far more than monthly reports. You'll learn why her agency targets a 25–27 hour average client census, aims to hire caregivers in under 7 days (currently averaging 9 days), tracks 25 meaningful referral visits per week, and uses data to predict staffing needs, revenue dips, and referral trends before they happen. Krystal also explains how her team uses AI-powered dashboards, why every department owns specific numbers, and how they've refined their scorecard over 15 years of trial and error.Krystal Wilkinson / KDW@adultcareassistance.comAdultcare Assistance  Sponsors:Vitable Health - learn.vitablehealth.com/lab

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