The Invisible Applicant

Today's episode revisits Mallory's recent keynote from the 2026 AI Engage Fall Summit, “The Invisible Applicant.” During the keynote, Mallory argues that students decide before schools can see them as AI shifts discovery into the search answer layer and shrinks response windows. Through stories of Jen, Mark, and Maya, plus research on declining clicks, rising AI search use, and stealth applicants, it outlines four moves: show up in AI answers, defend brand beyond attribution, maintain one complete source-of-truth program page, and use automation for speed while placing humans where decisions get hard.Watch the full session: https://youtu.be/ahJufRycvZY - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.