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Higher Ed Pulse: Daily Summaries Delivered
by Mallory Willsea
Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea.
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- Today39 min
What Rising CMOs Are Rarely Taught
Mallory welcomes back Jenny Petty, Vice President Industry Relations and Advisory Services SimpsonScarborough, and Marina Cooper, Head of Brand and Marketing at The Johns Hopkins University, to introduce the Next Leader Experience (NLE) program at the upcoming AMA conference in Denver. Designed for rising higher education marketing leaders, NLE bridges critical skill gaps in leadership, financial acumen, cabinet dynamics, strategic planning, and team management. Related Links:2026 AMA Next Leader ExperienceSpencer Stuart's 2025 CMO Tenure StudyThe Conference Board's CMO+CCO Meter - June 2025SimpsonScarborough's 2025-26 CMO Study - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 4 days ago21 min
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 4
In the final part of this Pulse Check series, Host Michele Ehrhart welcomes Jason Cook, Vice President for Marketing and Communications and Chief Marketing Officer at Baylor University, to discuss how a college degree represents far more than a certificate—it encompasses personal, spiritual, and character growth, alongside critical thinking and leadership. In an era increasingly shaped by AI, human connection and complex problem-solving become key differentiators. Together, they explore how higher education fosters ethical boundaries, adaptability, and personal calling, urging institutions to articulate the enduring, holistic value of the campus experience. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago30 min
Should Colleges Be on Snapchat?
Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tightening platform ad restrictions. Erik shares valuable lessons from his previous work at TikTok in travel and quick-service dining, emphasizing the power of organic content, strategic retargeting, and authentic, unpolished creative. Learn why institutions must venture beyond traditional platforms, step out of their comfort zones, and commit real support to drive meaningful enrollment growth.Related Links:AI Engage Fall Summit 2026Pew Research Center, Teens' Experiences on TikTok, Instagram and SnapchatEduventures / Encoura, Who To Turn To: The Roles Impacting Students' College Choices2025 E-Expectations Trend Report - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago22 min
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 3
In Part 3 of this Pulse Check Series, host Michele Ehrhart is joined by Tom Addonoizio, Vice President for University Communications & Chief Marketing Officer, to discuss the impact of artificial intelligence in academia and the workforce. They discuss how AI acts as a productivity tool rather than a job replacement, highlighting the growing importance of human success skills like adaptability, collaboration, and critical interpretation. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 1 weeks ago31 min
Pulse Check: Understanding The Modern Student Journey — Pt. 4
In this final episode of our pulse check series, Understanding the Modern Student Journey, Faton Sopa talks with Mark Hatton, Director of Admissions and Marketing at Webster Geneva Campus, to discuss the evolving landscape of international student recruitment and how digital platforms and AI are shifting how students research colleges. Mark emphasizes that despite the rise of online tools, personal relationships with global referral partners and face-to-face connections remain critical in building trust with families. The conversation highlights the value of campus visits and why institutions must remain adaptable to navigate changing global climates. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 weeks ago36 min
How to Make the Case for Your Best Idea
Mallory is joined by Natalie Gleason, VP of Marketing at Portico, to discuss the critical skill of building internal advocacy for new ideas. They explore why change efforts often stall under committee governance and how to overcome these hurdles by crafting solid business cases, anticipating stakeholder objections, and obtaining early voice-of-customer proof. Natalie shares insights from launching Portico’s new community initiative, offering practical advice on managing resources, executing successful pilots, and checking your ego at the door to turn great concepts into greenlit realities.Related Links:Portico’s The Commons community siteStop Losing Sales to Customer IndecisionLeading Change: Why Transformation Efforts FailGartner Sales Survey Finds 74% of B2B Buyer Teams Demonstrate "Unhealthy Conflict" During The Decision Process - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 2 weeks ago26 min
Pulse Check: The Value of Higher Ed: Spoiler Alert, It's More than ROI — Pt 2
In Part 2 of this Pulse Check series, Michele Ehrhart talks with Merianne Roth, Vice Chancellor, Marketing & Communication at Texas Christian University, to explore why a college education offers value far beyond financial ROI, highlighting the development of essential "success skills" like leadership, critical thinking, and identity formation. Merianne outlines how TCU is navigating AI through its AI Squared initiative and ethical use policies, and they also explore the importance of workforce readiness, alumni networks, and why choosing a path is a deeply personal decision. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- 3 weeks ago30 min
What Comes After CMO?
Mallory is joined by Rob Zinkan, founder of Navigate Gray, to discuss the career trajectories of higher education chief marketing officers. While corporate CMOs often advance to executive roles like COO or CEO, higher ed CMOs frequently face limited upward pathways, often moving laterally to other campuses or exiting the sector entirely. Rob shares insights from analyzing nearly 100 organizational charts, highlighting the need for institutions to intentionally integrate marketing leaders into core strategic planning and build leadership capacity to develop true enterprise leaders. What Comes After the CMO? - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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About Higher Ed Pulse
Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea.
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