Mallory speaks with Anna Mottice, Director for Advancement Operations and Strategic Engagement at Antioch University, to explore the key insights Anna learned from overhauling alumni engagement at OHSU Foundation, including applying hospitality principles and experience design inspired by theater and consumer brands. She discusses navigating resistance from legacy donors, phasing major programmatic changes over three years, and redefining success around metrics like pride and joy. Tune in to discover how starting small with intentional touchpoints creates momentum for lasting institutional change. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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