Google Search is AI Search: What May's I/O Announcement Means for Higher Ed

On this episode of Higher Ed Pulse, host Mallory Willsea sits down with Katy Campbell, newly named CEO of VisionPoint Marketing, for an urgent conversation about the future of search in higher education. Following Google’s announcement that AI-powered search is now the default experience for more than a billion users, Katy breaks down what this shift means for enrollment marketers, institutional websites, and the way prospective students discover colleges. Together, Mallory and Katy unpack why traditional SEO strategies are no longer enough, how AI agents are changing the student search journey, and why higher ed institutions need to rethink visibility in a world where students may never even visit a college homepage. Related Links:A New Era for AI Search (Google)Katy’s LinkedIn Post - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.