GTM AI Podcast with Coach K and Jonathan Moss

Why 40% of AI Tools Get Fired and how She Built a 100% AI-Coded Brand

June 16, 2026·48 min·6-min readinterviewtechnology
Podzilla Summary (6 min)
TLDR
Maddie Bell, a former Procter & Gamble brand director and now co-founder/CEO of Synapse, argues that traditional brand-building principles are not obsolete in the AI era—they’re more valuable than ever. When combined with AI systems, these fundamentals become a competitive force multiplie

Sign up to read the full summary

Free AI-powered recaps of every episode, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Guest

M

Maddie Bell

interview on GTM AI Podcast with Coach K and Jonathan Moss

Mentions

Books, people, and resources mentioned in this episode.

People

Maddie BellCoach K

Companies

SynapseProcter & Gamble

Products & Tools

Cloud CodeSynapse

Topics

Artificial IntelligenceBrandingLeadershipMachine LearningProduct ManagementSalesSoftware EngineeringStartups

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of GTM AI Podcast with Coach K and Jonathan Moss and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.