EP 20 | How to Get Your Camp on the First Page of Google

More than half of a typical camp website’s traffic can come from Google searches, and for some camps, that number reaches 80% or more. That makes one question critical: When parents and retreat planners search for what you offer, can they actually find you?Senior SEO Specialist Scott Rehnberg of Improve & Grow explains camp SEO without the technical overload. He breaks down how Google understands your website, why dedicated pages for priority audiences matter, how your Google Business Profile affects visibility, and what camps can do to influence recommendations from ChatGPT and other AI search tools.Scott also shares what progress can look like over 30 days, 90 days, and six months, and why impressions and clicks only matter if they ultimately lead to inquiries, bookings, and registrations.Carl’s Quick Camp Marketing Tip: “Google Your Camp Like a Guest Would” gives you an immediate visibility check. Open an incognito browser and search your camp’s name, “summer camps near me,” and “Christian retreat centers near me.” Then try similar searches in ChatGPT. Look at who appears, what information search engines are using, and where your camp’s online presence needs work.Keywordscamp SEO, summer camp marketing, Google search, search engine optimization, ChatGPT search, AI search, Google Business Profile, organic traffic, retreat center marketing, camp registrations, Google Search Console, camp websiteSound Bites“It's not a trick.” — Scott Rehnberg (19:45)“If people can understand it, Google's more likely to understand it.” — Scott Rehnberg (20:26)“Sometimes the off-site things you do can give a lot of credibility to your website.” — Scott Rehnberg (27:22)“Your SEO is the work you're putting into your house to make it more valuable.” — Scott Rehnberg (46:59)HostsMark P. Fisher, Inspiring GrowthCarl Lefever, Improve & GrowGuestScott Rehnberg, Improve & GrowChapters00:00 Why SEO Matters for Camps02:09 Quick Camp Marketing Tip: Google Your Camp Like a Guest Would15:51 Scott’s Camp Story19:07 SEO, Explained Simply24:28 Getting Your Camp Recommended by ChatGPT and AI30:29 Why Camps Don’t Show Up in Search35:33 Common SEO Problems for Camp and Retreat Websites40:19 What Actually Moves the Needle With SEO46:00 How Long Does SEO Take?50:10 Measuring Impressions, Clicks, and Conversions55:32 Three SEO Actions Camps Can Take This Week57:38 Closing: Building Your Camp’s Growth PlanIf you’re enjoying the podcast, be sure to follow or subscribe so you don’t miss future episodes.Have a question you'd like us to cover?Click here to record your question >Want Help Growing Your Camp?Click here to schedule a call >Music licensed through Soundstripe.Code: VO8ZUDXYA1ZUJIAD