James Quincey: Stewarding an Iconic Brand Through Change | Grey Matter with Declan Kelly

For nearly 140 years, The Coca-Cola Company has grown by building one of the most enduring and recognizable brand systems in the world, expanding across markets and categories while maintaining a level of global consistency. That scale and reach became a defining strength, but it also required a new approach as consumer behavior, technology, and expectations evolved. When James Quincey became Chairman and CEO, he approached that moment with a mindset shaped by engineering and operationa...