Min-maxxing, looksmaxxing, and Nixon-maxxing, with Roger Kreuz

1221. This week, we talk to Roger Kreuz, associate dean at the University of Memphis, about the "maxxing" craze. We look at how it started with min-maxxing in 1990s gaming culture, how looksmaxxing spread from the manosphere, and why it isn't quite a suffix. Then we look at what that second X is doing, why "Nixon-maxxing" might be peak maxxing, and why a brand picking up your slang usually kills it.Find Daniel and Chris on LinkedIn, and more about their projects at Perfectit.com.Save the date for Grammarpalooza — The Game Show: Thursday, September 24 at 5 p.m. PT / 8 p.m. ET.A hearty thank-you to our Keepers of the Commas and one Immortal on Patreon. We appreciate your support!Larry RosenblumMahala RussellGeorge WilsonLaurel PaulLinda CoxBirna Anna BjörnsdóttirMarlen Ruiz🔗 Join the Grammar Girl Patreon.🔗 Share your familect recording in Speakpipe or by leaving a voicemail at 833-214-GIRL (833-214-4475)🔗 Watch my LinkedIn Learning writing courses.🔗 Subscribe to the newsletter.🔗 Find an edited transcript.🔗 Get Grammar Girl books.| HOST: Mignon Fogarty| Grammar Girl is part of the Quick and Dirty Tips podcast network.Audio Engineer: Dan FeierabendDirector of Podcast: Holly HutchingsCreative Partnerships & Business Development: Morgan ChristiansonMarketing and Video: Nat Hoopes, Rebekah SebastianPodcast Associate: Maram Elnagheeb| Theme music by Catherine Rannus.| Grammar Girl Social Media: YouTube. TikTok. Facebook. Threads. Instagram. LinkedIn. Mastodon. Bluesky. Hosted on Acast. See acast.com/privacy for more information.