They Bought a Roofing Company Without Knowing If They Owned a Ladder | Eric Howland & Dustin Denton, Seamless Roofing

On today's show I sat down with lifelong friends Eric Howland and Dustin Denton about building Seamless Roofing, an Indianapolis-based commercial roofing company focused on relationships, operational excellence, and culture. They remember accelerating their entrepreneurship timeline after Dustin was fired, choosing to acquire a roofing business despite limited industry knowledge, and learning through early missteps like a chaotic Vegas trade show and even not knowing if they owned a ladder. They describe closing their first project by staking their reputation on referrals, navigating major leadership conflicts and near-failure moments that forced hard decisions, and why blue-collar work is rewarding because it's tangible and rooted in trust. They also explain how an IMS suite became a powerful relationship-building tool, discuss talent and culture practices like kindergarten rules and no PTO policy, and share why Indiana relationships keep them grounded. If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. You are going to learn about: - Why Eric and Dustin Acquired a Roofing Business - What Seamless Roofing Does - Why Blue-Collar Work Is Rewarding - How an IMS Suite Builds Relationships Check out these great clips from the show: 00:00 Near-Bankruptcy Lessons 00:30 Live at Carb Day 01:43 Lifelong Friends Origins 04:33 Fired and Forced Leap 07:09 Why Roofing and Acquisition 10:13 Kindergarten Rules Culture 14:39 Buying Seamless Reality Check 17:39 Vegas Trade Show Chaos 21:21 First Customer Leap of Faith 25:57 Hard Times and Conflict 28:53 Hard Conversation Breakthrough 29:49 Why Roofing Feels Real 31:45 From Finance to Fixing Leaks 33:20 People and Expectations 36:04 Nine Years of Impact 38:18 Building Championship Culture 40:32 Attracting Top Talent 45:13 Suite at IMS Strategy 50:29 Why Indiana Is Home 51:35 Hidden Gems and Shoutouts Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.