We're digging into one of the most misunderstood tools in a photographer's marketing kit — the local lead magnet for photographers. If your freebie is attracting followers from across the country (or across the ocean) instead of clients in your city, this episode is the fix. On this episode: Why generic lead magnets fill your list with the wrong people — and how to make yours hyper-local Lead magnet ideas by genre: destination, newborn, family, senior, wedding, branding, and pet photography How to repurpose your existing blog content into a powerful, city-specific freebie without starting from scratch Get Alison's Local Lead Magnet Playbook Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move. Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now. Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required. Links: Local Lead Magnet Playbook Leave a review in Apple or on Spotify Find Alison on IG @alisonbellphotog Find Melissa on IG @pictureperfectrankings
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96: Mini Mentoring with Morgan Walworth in Minnesota
95: Ways to Make Money Without Your Camera
94: 3 Types of Blog Posts Every Photographer Should Be Writing
93: Tax Deductions You Might Be Missing
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