GTT Trusted Partner Profile: Jodi Gottlieb, Voiceover Coach

In this episode, George talks with Jodi Gottlieb, a voiceover coach with more than 20 years of industry experience and a background working with major networks. Jodi shares how she coaches established voice talent who are ready to raise their game, especially in commercial auditions where subtle, natural choices can make all the difference. George and Jodi discuss common audition mistakes, why dramatic pauses often work against you, how to use two different reads strategically, and what it really means to “show range” without ignoring the specs. They also explore the impact of AI on the voiceover industry — including Jodi’s concerns about lost opportunities and her belief that audiences can still hear the difference when a performance is genuinely human.   00:00 Sponsor and Offer 00:31 Booth Mindset Tips 00:56 Meet Coach Jodi 02:56 Audio vs Video Podcasts 04:17 Remote Sessions Connection 08:23 Who Jodi Coaches 11:37 How She Started Coaching 15:46 Commercial Specs Myth 20:26 Disqualifying Reads 25:31 Directed Auditions Help 27:09 Demo Production Process 29:43 What Makes Demos Work 29:51 Demo Spots Under 10 Seconds 31:16 Variety and Money Voice 33:00 Audition Takes and Specs 35:59 Specs vs Reality in Sessions 38:02 Stop Over Editing Auditions 42:02 Separate Roles and Take Breaks 47:03 AI Voices and Industry Shifts 52:12 Calling Out AI and Audience Detection 56:26 Wrap Up and Contact Info