George The Tech’s Performer Friendly Podcast: Daily Summaries Delivered

GTT Trusted Partner Profile: Jodi Gottlieb, Voiceover Coach

In this episode, George talks with Jodi Gottlieb, a voiceover coach with more than 20 years of industry experience and a background working with major networks. Jodi shares how she coaches established voice talent who are ready to raise their game, especially in commercial auditions where subtle, natural choices can make all the difference. George and Jodi discuss common audition mistakes, why dramatic pauses often work against you, how to use two different reads strategically, and what it really means to “show range” without ignoring the specs. They also explore the impact of AI on the voiceover industry — including Jodi’s concerns about lost opportunities and her belief that audiences can still hear the difference when a performance is genuinely human. 00:00 Sponsor and Offer 00:31 Booth Mindset Tips 00:56 Meet Coach Jodi 02:56 Audio vs Video Podcasts 04:17 Remote Sessions Connection 08:23 Who Jodi Coaches 11:37 How She Started Coaching 15:46 Commercial Specs Myth 20:26 Disqualifying Reads 25:31 Directed Auditions Help 27:09 Demo Production Process 29:43 What Makes Demos Work 29:51 Demo Spots Under 10 Seconds 31:16 Variety and Money Voice 33:00 Audition Takes and Specs 35:59 Specs vs Reality in Sessions 38:02 Stop Over Editing Auditions 42:02 Separate Roles and Take Breaks 47:03 AI Voices and Industry Shifts 52:12 Calling Out AI and Audience Detection 56:26 Wrap Up and Contact Info

GTT Client Profile: Sara Van Beckum, Voice Actor

George the Tech sits down with longtime client Sara Von Beckham to unpack what it takes to build—and sustain—a voiceover career across multiple genres. Sara shares how acting training transformed her reads, why SOVAS sparked a major career reset, and how she transitioned to remote work long before it became the norm. She also gets real about vocal health, promo pressure, tech anxiety, and the standards that separate working pros from everyone else. Timeline 00:00 Sound Check Promo 00:21 “Kind, On Time, Good” — The Core Formula 00:37 Meet Sara Von Beckham 01:52 Conferences & VO Community 02:42 SOVAS Wake-Up Call 04:22 Switching to Atlas Agency 06:51 From Wisconsin to Voiceover 08:55 Acting Training & Meisner Influence 11:39 NYC Audition Hustle 12:49 Going Remote (2013 ISDN Era) 14:14 Vocal Surgery & Recovery 15:06 Audiobooks as Daily Practice 18:44 Cracking the Promo Market 19:52 Landing ABC & Fast Turnarounds 21:12 What “Pro Turnaround” Really Means 21:59 “Kind, On Time, Good” Revisited 22:32 Self-Recording Promo Work 23:39 The Ephemeral Nature of Promo 24:57 Live-Directed Commercial Sessions 25:54 Campaigns Come and Go 26:45 Relationships with Engineers 28:06 Actors as Their Own Tech Team 30:31 Tech Anxiety & Triggers 32:13 Advocating for Yourself 33:39 Confidence & Professional Standards 35:34 Everyday Gear Setup 36:50 Tribooth Studio Setup 37:41 Closing Thoughts

GTT Client Profile: Chris Fries, Voice Actor

George sits down with longtime client and voice actor Chris Fries to talk about what it really looks like to build a sustainable, high-level voiceover career. Chris breaks down how commercial work became the backbone of his business, why promo is a completely different beast, and how trust—not just talent—keeps you booked on long-running campaigns. They also get deep into studio design, workflow, and the gear choices that support fast, reliable sessions. Timeline 00:00 – Sound Check Promo 00:22 – Three Traits of Voice Actors 01:00 – Ramble and Rapport 02:31 – Meet Chris Fries 04:04 – Booking Commercial Campaigns 06:42 – Why Chase Promo Work 09:12 – Session Workflow and Downtime 11:43 – Long Running Campaigns 12:42 – Becoming the Owl Character 16:16 – On Set Ad Libs and Improv 22:34 – Tech Talk and Gear Plug 24:42 – Building the Home Studio 28:05 – Treated Office Workflow 29:34 – Video Game Audio Standards 31:34 – Motorcycle Commute Era 35:02 – Booth Gear Breakdown 38:04 – Mic Switching and Cough Mute 41:12 – Desk Side Routing and Monitoring 43:28 – Phone Patch and TRRS Setup 46:21 – Set It and Forget It 47:50 – Coaching Origin and Process 52:19 – Travel Rig Upgrades & Farewell

GTT Client Profile: Marc Graue, Voice Over Legend

What does it take to survive (and thrive) through every era of voiceover? Studio engineer, producer, and VO talent Mark Graue joins George Whittam to share stories from radio hustle to Hollywood studios, working with legends, and building a career that adapted from analog tape to today’s digital world. From a near-disastrous timecode session to landing VO work at Hanna-Barbera, this episode is packed with hard-earned lessons on engineering by ear, storytelling in demos, and knowing when to step away. Timeline 00:00 – Audio service promo 00:22 – Cold-call spec spots: the original hustle 03:12 – Breaking into Cherokee Recording Studios 03:36 – The Van Halen spec spot gamble 04:39 – Building a Warner interviews archive 06:10 – The open audition that led to Hanna-Barbera 07:39 – Buying Studio 5 and going independent 10:26 – Moving to Burbank and evolving the business 12:47 – Surviving the analog → digital shift 15:09 – The timecode session disaster 15:54 – Handling pressure when everything’s on the line 16:17 – Why great engineers use their ears, not just meters 17:13 – Storytelling secrets in voiceover demos 18:01 – Memories of Don LaFontaine 20:10 – The “voiceover gypsy” era 21:46 – Life beyond LA 23:45 – Travel, boundaries, and no mobile rig 24:37 – Coaching talent and modern home studios 25:32 – Gear graveyard stories 27:16 – Where to find Mark

GTT Profile: NYT Bestselling Author David Pogue

GTT Trusted Partner: Queen Noveen, Live Announcer and Coach

GTT Spotlight: Ed Moskowitz, Television Sound Mixer and Voice Actor

GTT Trusted Partner: Chuck Duran, Demos That Rock