The Assembly Founder Jon Ward on GLP-1s, Deal Flow and Fitness's Future

Jon Ward left the influencer playbook behind at Plunge to build something with no media, no selling, and an NDA at the door — and he's already turned away over a hundred applicants to protect it. Jon Ward, Founder and CEO of The Assembly, joins Eric to unpack why he's betting on trust over reach in an industry drowning in pitches. Jon breaks down how GLP-1s are splitting the gym-going population in half, why brands like Evolve went from zero to over $100 million in under a year, and why he th...