
Jon Canarick has spent 25 years investing in gyms, and he's still trying to explain why doctors won't write a prescription for exercise. As Managing Partner at North Castle Partners, he helped build Equinox, turned around Curves, and backed Barry's long before boutique fitness was a category. Canarick walks through what actually changed in fitness private equity since he joined North Castle in 2001, from the corporate franchise wave that built 24 Hour Fitness and LA Fitness to Planet Fitness...
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