Episode 52: How Jirka Bachel Raised $2.5M to Measure Engineering ROI in the AI Era

What if engineering teams had the same level of performance visibility as sales teams? In Episode 52 of Funded, Now What?!, Andrew Lee Miller sits down with Jirka Bachel, Founder & CEO of Navigara, to discuss how engineering leaders can finally measure AI ROI, developer productivity, and engineering performance using code-level analytics. After raising $2.5M and growing Navigara to $1M ARR, Jirka shares how the company is helping organizations understand whether their AI investments are actually delivering results. The conversation also explores category creation, engineering leadership, startup fundraising, and Andrew's latest playbook for GEO and AI-driven customer acquisition. What You'll Learn: ● Why engineering has historically lacked measurable KPIs ● How Navigara measures AI ROI through code analysis ● The creation of Engineering Throughput Value (ETV) ● Lessons from raising $2.5M and building a new software category ● Why AI search and GEO are becoming critical growth channels ● How founders can build authority in emerging markets Featured Guest Jirka Bachel Founder & CEO, Navigara 🌐 https://www.navigara.com 🔗 https://www.linkedin.com/in/jirka-bachel About the Show Funded, Now What?! is the world's leading podcast for startup founders and growth leaders. Hosted by Andrew Lee Miller, the show explores how venture-backed startups scale after raising capital. 00:00 Introduction to Navigara and AI Investments 01:52 The Journey of Fundraising and Company Origins 04:39 Understanding the Need for Performance Metrics in Engineering 07:47 The Concept of ETV as a North Star Metric 10:42 Target Customers and Market Dynamics 13:35 Employee Engagement and Performance Recognition 16:24 Top-Down Approach in B2B Sales 19:23 Inbound Marketing Strategies and Content Creation 26:43 Building Links and SEO Strategies 27:51 Content Creation for AI and ROI Tracking 29:56 The Role of AI in Business Decision-Making 31:46 The Importance of Being Found in AI Searches 33:34 Pricing Strategies and Customer Engagement 35:46 Targeting Small vs. Large Companies 37:58 The Future of AI in Sales and Marketing 40:19 Innovative Approaches to Lead Generation 42:11 Networking and Building Relationships in Tech 48:04 Outbound Strategies for Generating Meetings Learn more about your ad choices. Visit megaphone.fm/adchoices