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Funded, Now What?!: Daily Summaries Delivered
by Andrew Lee Miller
Funded, Now What?! is the only podcast where startup founders who've recently raised millions of dollars get live, no-fluff growth and marketing advice from 20-year startup marketing expert Andrew Lee Miller (@andrewstartups). Each episode delivers a front-row seat to real founders navigating real post-raise challenges, and Andrew drops tactical strategies they (and you) can use to grow faster, smarter, and leaner. If you’re a startup founder figuring out how to grow your company, this is your free weekly session with a fractional CMO who’s scaled dozens of VC-backed startups to 8–9 figures.
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- 3 days ago41 min
How Signal Ring Will Scale Using $15m In Funding.
What does it take to build a wearable technology company that could change how people understand their health?In Episode 62 of Funded, Now What?!, Andrew Lee Miller sits down with Tom Moss, Co-founder and CEO of Vital Signals, the company behind Signal Ring, a wearable designed to make blood pressure tracking more convenient and accessible throughout the day.Tom's journey into health technology started with a personal health scare that revealed just how difficult it was to monitor blood pressure and understand what was affecting it throughout everyday life. After years of experience building and scaling technology companies, including Android at Google, Nextbit, and Skydio, he set out to tackle a major challenge in consumer health technology.Tom shares how he raised over $15 million to develop the product, why building medical hardware is so difficult, and how the company is approaching its consumer launch.Andrew also shares practical marketing advice on using unique product data to earn media coverage, turning early customers into brand advocates, building an influencer strategy, and using paid advertising and retargeting to grow an e-commerce business.In this episode, we dive into:The Personal Story Behind Signal RingHow Tom's own experience with a hypertensive emergency led him to build a product that could help people better understand their blood pressure throughout the day.Building a Breakthrough WearableWhy measuring blood pressure in a ring is technically difficult, how Tom brought together medical device experts, and what it takes to develop consumer health hardware.Raising Over $15 MillionHow Tom's previous startup experience helped him raise funding to support the research and development behind Vital Signals.Why Unique Data Is a Marketing GoldmineAndrew explains how startups can turn proprietary data into reports, PR opportunities, media coverage, and inbound interest.Turning Early Customers Into Brand AdvocatesWhy your first customers are more than buyers, and how welcome emails, feedback, testimonials, and customer-generated content can help build trust.Direct-to-Consumer Growth StrategyWhy Vital Signals is focusing on selling directly through its website instead of rushing into Amazon and big-box retail partnerships.Influencer Marketing and Paid AdvertisingHow influencer content, Meta and Google ads, retargeting, and customer testimonials can help convert interested audiences into buyers.SEO, AEO, and Content MarketingHow useful content, search visibility, and unique research can support long-term growth for a consumer technology brand.Featured Guest: Tom MossTom Moss is the Co-founder and CEO of Vital Signals, the company behind Signal Ring. He previously led business development for Android at Google, founded and exited two companies, including 3LM and Nextbit, and served as COO of Skydio, helping scale it into the largest drone manufacturer in the United States.Website: https://signalring.comLinkedIn: https://www.linkedin.com/in/tommoss/About the ShowFunded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show breaks down how fast-growing startups raise millions, scale their businesses, and build marketing strategies that actually work.🌐 Book a Growth Audit: https://www.growthexpertz.com▶️ YouTube: https://www.youtube.com/@growthexpertz🔗 Andrew on LinkedIn: https://www.linkedin.com/in/andrewstartups/📘 Startup Growth Book: https://cutt.ly/Ftb3156K📩 Contact: justin@growthexpertz.com#HealthTech #WearableTechnology #StartupMarketing #ConsumerTechnology #DigitalHealth #FundedNowWhat #GrowthExpertz
- 2 weeks ago40 min
Episode 61: How Projectworks Is Scaling a Global SaaS Business
How do you scale a SaaS company, raise millions, and turn hundreds of customers into a stronger growth engine?In Episode 61 of Funded, Now What?!, Andrew Lee Miller sits down with Mark Orttung, CEO of Projectworks, to discuss scaling a B2B SaaS company, expanding internationally, and building a more effective customer acquisition strategy.Projectworks helps consulting, architecture, and engineering firms manage their businesses in one platform, from proposals and project planning to timesheets, expenses, invoicing, and financial forecasting. With around 750–800 customers across multiple markets, Mark shares what he has learned from leading companies, growing a consulting firm from around 200 to 1,100 employees, and stepping into the CEO role at a growing software company.In this episode, we dive into:Resource Planning and Profitable GrowthMark shares data from Projectworks customers showing how firms that plan resources at least two months ahead grow faster, generate more revenue per employee, and achieve higher utilisation. Raising Millions and Investing in ProductWhy Projectworks raised approximately NZ$25 million, how the funding is helping the team develop more product capabilities in parallel, and how AI is changing software development. Expanding From New Zealand Into Global MarketsMark explains the company’s international footprint across the US, UK, Australia, Canada, and New Zealand, and what it takes to manage a distributed team across time zones. B2B SaaS Marketing and Customer AcquisitionWe discuss content marketing, podcasts, LinkedIn, SEO, generative engine optimisation (GEO), paid social, and how Projectworks moves prospects from content engagement to demos and trials. Why Customer Proof MattersAndrew shares practical advice on using customer stories, case studies, testimonial videos, and targeted LinkedIn advertising to help prospects understand the real value of a product. LinkedIn Outreach That Creates ConversationsLearn why personalised outreach, targeting companies experiencing growth, and leading with value can outperform generic sales messages. AI, Product Development, and What Comes NextMark discusses expanding product development with AI and the challenge of helping sales, implementation, and customer teams keep up as the platform evolves.If you’re building a B2B SaaS company, scaling a consulting firm, raising capital, or trying to turn marketing activity into qualified sales opportunities, this episode offers practical insights on growing more profitably.Featured Guest: Mark OrttungMark Orttung is the CEO of Projectworks, a platform that helps consulting, architecture, and engineering firms manage projects, people, and finances. Before joining Projectworks, Mark led Nexient, growing the consulting business from roughly 200 to 1,100 employees before its sale to NTT DATA. His experience also includes leadership at BILL.🌐 Website: https://projectworks.com🔗 LinkedIn: https://www.linkedin.com/in/mark-orttung/About Funded, Now What?!Funded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show explores how fast-growing startups raise capital, scale their businesses, and build marketing strategies that drive growth.🌐 Book a Growth Audit: https://www.growthexpertz.com▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertz🔗 Connect with Andrew: https://www.linkedin.com/in/andrewstartups/📘 Startup Growth Book: https://cutt.ly/Ftb3156K📩 Contact: justin@growthexpertz.com00:00 Introduction to Mark Orttung and ProjectWorks<
- Oct 7, 202642 min
How CellTrio Is Using Robotics to Transform Drug Discovery
What happens when robotics meets life science?Charlie Duncheon, Founder & CEO of CellTrio, has built a company using robotic automation to help pharmaceutical and life science companies automate cell culturing and biobanking.CellTrio has raised $18 million and is expanding internationally after building strong demand in the US without a traditional sales team. In this episode, Charlie shares how he acquired and commercialised robotics technology from Korea, why CellTrio is expanding into Asia and Europe, and what it takes to scale a highly specialised B2B technology company.Andrew Lee Miller also breaks down the marketing strategy CellTrio can use to build a consistent pipeline, strengthen its authority in the life sciences market, and become easier for both customers and AI search tools to discover.In this episode, we dive into:Building CellTrio: How Charlie turned robotics technology developed in Korea into a US-focused life science automation company.Automating Cell Culture: How CellTrio's RoboCell system automates the production of human, animal, and plant cells while reducing human error and contamination.Automated Biobanking: How robots safely store and retrieve biological samples from cryogenic freezers operating at around -195°C.Raising $18 Million: Why CellTrio raised capital after establishing strong US demand and how the company is using the funding to expand internationally.Going Global: How CellTrio is expanding through CellTrio Asia, European orders, new sales hires, and increased manufacturing capacity.Marketing to a Highly Focused B2B Market: Why companies with a small number of highly valuable customers still need consistent marketing, content, PR, and social media.Building a Marketing Playbook: Andrew explains why CellTrio should test what works in one market and turn those lessons into a repeatable playbook for international expansion.PR, Case Studies & Testimonials: How customer results, industry publications, joint press releases, and testimonials can build credibility in a specialised industry.AI & the "Second Brain": How founders can use AI to analyse company knowledge, customer conversations, competitors, and industry news to uncover new opportunities.Why Human Expertise Still Matters: Andrew explains why companies using AI need subject matter experts with knowledge that goes beyond what AI can find publicly.Creating Consistent Pipeline: Why good marketing should help smooth out the "feast or famine" cycle that many B2B companies experience.If you're interested in robotics, AI, life sciences, drug discovery, B2B growth, or startup marketing, this episode is packed with practical insights.Featured Guest: Charlie DuncheonCharlie Duncheon is the Founder & CEO of CellTrio, a robotic automation company focused on cell culturing and biobanking for the life sciences and drug discovery markets.Charlie is a serial entrepreneur with multiple exits in the robotics industry and has spent decades building businesses around automation and emerging technology.🔗 Connect with Charlie: https://www.linkedin.com/in/charlie-duncheon-3ba327/ 🌐 CellTrio: https://celltrio.comAbout the ShowFunded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show analyzes how startups grow after raising capital and provides the tactical marketing playbook founders can use to turn funding into growth.📅 Book a Growth Audit: https://www.growthexpertz.com ▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertz 🔗 Connect With Andrew: https://www.linkedin.com/in/andrewstartups 📖 Read The Startup Growth Book: https://cu
- Sep 25, 202644 min
How Scam AI Is Fighting the Next Wave of AI Fraud
What happens when AI makes scams faster, cheaper, and almost impossible to recognize?Neo, Co-founder of Scam.ai, has raised $3.2 million to build technology designed to detect deepfakes and protect companies from the next generation of AI-powered fraud. As scammers use AI to create realistic faces, voices, emails, and video calls, Scam.ai is developing tools that can detect deepfakes directly on a user's device.In this episode, Andrew and Neo dive into:The AI Fraud Problem: How AI is allowing individual scammers to automate attacks that previously required entire call centres, making fraud more personalized and scalable.Deepfakes & Real-Time Protection: How Scam.ai's Halo product works on-device to detect potential deepfakes during video calls without sending sensitive video data to the cloud.The $25M Deepfake Scam: Why the famous case of an employee being tricked into transferring $25 million shows how serious AI-powered fraud has become for enterprises.Staying Ahead of Scammers: How Scam.ai uses an agentic system to monitor new deepfake and image-generation techniques, collect new data, and continuously retrain its detection technology.B2B Before B2C: Why Scam.ai is initially focused on businesses and how enterprise customers could eventually become a distribution channel for consumer protection products.Turning B2B Into B2C: Andrew explains how companies could offer Scam.ai as an employee benefit, allowing workers to protect their personal devices and families while creating a new B2C growth channel.Founder-Led Sales: How Scam.ai is currently using warm introductions, investors, Berkeley SkyDeck, and targeted outbound to generate early enterprise conversations.Scaling Marketing With AI: Andrew breaks down how early-stage founders can use AI to automate parts of marketing while still relying on senior marketing expertise for strategy.LinkedIn, Paid Ads & Retargeting: Why enterprise startups should use LinkedIn outreach, tightly targeted advertising, Google Search, and retargeting as ongoing "ground cover" for their sales pipeline.The GEO & AI Search Playbook: Andrew explains why startups need to start building visibility in ChatGPT and other AI search platforms now, before the market becomes more competitive.Building Authority Before the Market Explodes: Why Scam.ai should establish itself as a leading voice around scam protection, deepfakes, and AI fraud before consumer demand fully catches up.Featured GuestNeo Tiangratanakul Founder of Scam.aiNeo is the founder of Scam.ai, an AI security company focused on helping businesses and individuals detect deepfakes and protect against the next generation of AI-powered fraud. LinkedIn: https://www.linkedin.com/company/scamai/home/ X: https://x.com/ScamAI_Official About the ShowFunded, Now What?! is the world's leading podcast for startup founders and growth leaders.Hosted by Andrew Lee Miller (@AndrewStartups), the show analyzes how the world's fastest-growing startups raise millions and provides the tactical marketing playbook to help them spend it wisely.📅 Book a Growth Audit: https://www.growthexpertz.com▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertzConnect With Andrew: https://www.linkedin.com/in/andrewstartups/Read The Startup Growth Book: https://cutt.ly/Ftb3156KWant to work with us? justin@growthexpertz.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
- Aug 21, 202656 min
Episode 58: How AI Is Turning Construction Waste Into Renewable Energy
What if construction waste wasn't waste at all? In Episode 58 of Funded, Now What?!, Andrew Lee Miller sits down with Todd Thomas, Founder & CEO of Woodchuck, to discuss how AI is helping transform construction and manufacturing waste into valuable materials, renewable energy, and measurable sustainability. Woodchuck combines AI-powered computer vision, smart dumpsters, proprietary data, and real-world waste operations to separate materials before they reach the landfill. The company has worked with major organizations including Amazon and Ford, with one Ford project saving $1.6 million while diverting 10,000 tons of wood. The conversation explores how Woodchuck was built around a real corporate problem, why the company chose to develop its own AI infrastructure, and how its combination of software, hardware, operations, and proprietary data creates a powerful competitive moat. Andrew also breaks down the marketing strategy behind turning Woodchuck's customer results into PR, thought leadership, LinkedIn visibility, SEO, GEO, and enterprise demand. What You'll Learn • How AI can transform construction waste diversion • Why Woodchuck uses smart dumpsters and computer vision • How waste can become a source of renewable energy • How Woodchuck helped save Ford $1.6M on a major project • Why starting with a customer problem can be better than starting with a technology • How to build a proprietary AI and data moat • Why hardware and operations can become competitive advantages • How to scale a startup without sacrificing execution • Why sustainability can become a revenue and marketing strategy • How founders can use LinkedIn, PR, conferences, SEO, and GEO to build authority Featured Guest Todd Thomas Founder & CEO, Woodchuck 🌐 Woodchuck.ai 🔗 Todd Thomas on LinkedIn About the Show Funded, Now What?! is the world's leading podcast for startup founders and growth leaders. Hosted by Andrew Lee Miller, the show explores how venture-backed startups scale after raising capital and the marketing strategies they need to turn funding into growth. 📅 Book a Growth Audit: GrowthExpertz ▶️ Subscribe on YouTube: GrowthExpertz YouTube Connect With Andrew: Andrew Lee Miller on LinkedIn Read The Startup Growth Book: The Startup Growth Book Want to work with us? justin@growthexpertz.com Learn more about your ad choices. Visit megaphone.fm/adchoices
- Aug 11, 202640 min
Meet The Mom Founders of Flora Fertility and Raised $5M
What if you could financially prepare for fertility treatment before you actually needed it? In Episode 57 of Funded, Now What?!, Andrew Lee Miller sits down with Laura McDonald and Dr. Christy Lane, Co-Founders of Flora Fertility, to discuss how they're building a new category in fertility insurance. After raising $5M, Flora is tackling the massive gap between the rising cost of fertility treatment and the limited insurance coverage available to most people. The conversation explores how Flora is building a D2C and B2B2C business, creating a consumer-friendly insurance brand, raising capital, and using PR and thought leadership to establish credibility in a new category. Andrew also shares his latest growth playbook covering GEO, PR, LinkedIn outreach, email prospecting, and AI-driven customer acquisition. What You'll Learn • Why fertility treatment has become a major financial burden for young adults • How Flora is creating a new approach to affordable fertility insurance • Why Flora is building both D2C and B2B2C growth channels • Lessons from raising $5M and creating a new insurance category • How bold branding can help a startup stand out in a traditional industry • Why PR and thought leadership are critical for category creation • How founders can reach HR decision-makers through LinkedIn and email outreach • Why GEO and AI search are becoming critical channels for startup growth Featured Guests Laura McDonald & Dr. Christy Lane Co-Founders, Flora Fertility 🌐 https://www.heyflora.com/ 🔗 Laura: https://www.linkedin.com/in/laurajaynemcdonald 🔗 Christy: https://www.linkedin.com/in/christyclane About the Show Funded, Now What?! is the world's leading podcast for startup founders and growth leaders. Hosted by Andrew Lee Miller, the show explores how venture-backed startups scale after raising capital. 📅 Book a Growth Audit: https://www.growthexpertz.com ▶️ Subscribe on YouTube: https://www.youtube.com/@growthexpertz Connect With Andrew: https://www.linkedin.com/in/andrewstartups/ Read The Startup Growth Book: https://cutt.ly/Ftb3156K Want to work with us? justin@growthexpertz.com 00:00 Introduction to Flora Fertility and Its Mission 02:57 Understanding the Fertility Crisis 06:09 Cultural Shifts in Family Planning 09:01 The Unique B2B2C Business Model 12:00 Marketing Strategies for a New Insurance Product 17:13 Navigating the D2C Landscape 21:29 The Importance of PR in Business Growth 25:05 Leveraging Expertise for Effective Marketing 29:12 Understanding the B2B Sales Approach 34:55 Strategies for Effective Outreach and Engagement Learn more about your ad choices. Visit megaphone.fm/adchoices
- Aug 3, 202643 min
Episode 56: Is this $6m startup the future of Marketing?
What if every marketing agency could hire an AI-powered digital workforce? What You'll Learn: In Episode 56 of Funded, Now What?!, Andrew Lee Miller sits down with Jason Hu, Founder & CEO of Nexad, to discuss how AI-native workflows are changing the future of marketing. Instead of replacing agencies, Nexad helps marketing teams automate repetitive execution while allowing humans to focus on strategy, creativity, and client relationships. Jason also explains why Nexad built its own internal marketing agency to improve its product through real-world experience. The conversation explores startup fundraising, AI adoption, marketing automation, founder-led growth, conferences, GEO, SEO, PR, and Andrew's latest startup marketing playbook. • Why AI should augment marketers instead of replacing them • How Nexad built an internal marketing agency to accelerate product development • Why human insight remains the biggest competitive advantage in marketing • Startup lessons for building products around customer workflows • How founders can dominate emerging categories using PR, GEO, and thought leadership • Why conferences, LinkedIn, and AI search remain powerful growth channels Featured Guest Jason Hu Founder & CEO, Nexad 🌐 https://nex.ad/ 🔗 https://www.linkedin.com/in/qitian-hu/ About the Show Funded, Now What?! is the world's leading podcast for startup founders and growth leaders. Hosted by Andrew Lee Miller, the show explores how venture-backed startups scale after raising capital. Learn more about your ad choices. Visit megaphone.fm/adchoices
- Jul 24, 202657 min
Episode 55: How Aurimas Sabulis Is Reinventing Construction Through Prefabrication
What if construction projects could be completed faster, cost less, and deliver better buildings? In Episode 55 of Funded, Now What?!, Andrew Lee Miller sits down with Aurimas Sabulis, Founder & CEO of Dextall, to discuss how prefabrication, AI, and advanced manufacturing are transforming one of the world's oldest industries. The conversation explores how Dextall is helping developers reduce costs, shorten construction timelines, and rethink traditional building methods. Andrew also shares his latest playbook on founder-led LinkedIn, AI search (GEO), PR, and identifying the buying signals that shorten enterprise sales cycles. Why prefabrication is reshaping modern construction How developers can reduce costs and accelerate project delivery Why timing is one of the biggest factors in enterprise sales How founder-led LinkedIn builds long-term demand Why GEO and AI search are becoming critical growth channels How PR and thought leadership create lasting competitive advantages Featured Guest Aurimas Sabulis Founder & CEO, Dextall 🌐 https://www.dextall.com/ 🔗 https://www.linkedin.com/in/aurimas-sabulis About the Show Funded, Now What?! is the world's leading podcast for startup founders and growth leaders. Hosted by Andrew Lee Miller, the show analyzes how venture-backed startups scale after raising capital while providing founders with practical marketing and growth strategies they can implement immediately. What You'll LearnFeatured GuestAbout the Show Learn more about your ad choices. Visit megaphone.fm/adchoices
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About Funded, Now What?!
Funded, Now What?! is the only podcast where startup founders who've recently raised millions of dollars get live, no-fluff growth and marketing advice from 20-year startup marketing expert Andrew Lee Miller (@andrewstartups). Each episode delivers a front-row seat to real founders navigating real post-raise challenges, and Andrew drops tactical strategies they (and you) can use to grow faster, smarter, and leaner. If you’re a startup founder figuring out how to grow your company, this is your free weekly session with a fractional CMO who’s scaled dozens of VC-backed startups to 8–9 figures.
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