Do the Work Before You Start the Clock

Before you raise money, hire a team or start building, how much should you already know? Vineet Edupuganti, co-founder and CEO of Cogent Security, joins Fund/Build/Scale to break down the work his team did before committing to the company: talking with roughly 100 potential customers, studying previous attempts to solve the problem, mapping buyer pain and budgets, and identifying the assumptions that could derail the business. We also talk how Cogent recruited its first employees, landed early design partners, decided when customer interest was strong enough to move forward, and learned to distinguish real demand from polite enthusiasm. If you’re not sure how to recognize when it’s time to stop researching and start building, listen to this episode. 📺 Watch on YouTube: https://youtu.be/xVOcBgsuU2U RUNTIME 44:19 (2:02) Pick a Problem That Survives an 80% Budget Cut (9:11) Build Conviction Before You Build the Company (19:28) How to Recognize When You’ve Learned Enough to Start (27:52) Why Early Customers Take the Risk (34:23) The Signals That Demand Is Real (38:41) Would You Invest $1 Million in Yourself? LINKS Vineet Edupuganti Cogent Security Are you building something that’s hard to explain? If so, that’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. 👉🏾 Visit the Fund/Build/Scale website to learn more, or email fundbuildscale@gmaii.com SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ ↔️Follow F/B/S on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/ 📸 Follow Fund/Build/Scale on Instagram: https://www.instagram.com/fundbuildscale/ 📺 Watch Fund/Build/Scale on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw