From A to B

Your First 30 Days as a CRO ft. Gertrud Anirudhan

September 9, 2026·50 min
Episode Description from the Publisher

What do you .... actually do in your first 30 days as a CRO? Besides like health insurance and get a laptop, and fight with IT to get access to all the tools? Gertrud “Valhalla” Anirudhan joined this ep to share her wisdom, AND journey, into this, as she recently joined a company and actually went through those 30 days. She's ex-Speero, so you know we talked mad shit about Ben Labay ;) We got into:- What you should aim to accomplish in 30 days, tactically (not just 'build a culture of experimentation)- We debated a bit of 'tactics' vs. 'politics' you should balance in 30 days (I won obviously, but she made a strong case)- She shared really cool stories of her experiences, one of which is ... making a case for copying competitors? (I totally agreed with her, which for y'all who know, I hate copying competitors. Banger episode, even cooler human being. Go follow Gertrud on LinkedIn, she's amazing. https://www.linkedin.com/in/gertrudvahtra/ Also go follow Shiva Manjunath on LinkedIn:⁠⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠⁠Subscribe to our newsletter for more memes, clips, and awesome content!⁠⁠https://fromatob.beehiiv.com/

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