Ethics of Fake Door Testing ft. Jon Crowder

Are fake door tests ethical? We are super purposefully kinda misleading people to see if something is worth building.... (cue Wile E. Coyote reference). Jon "Metal as Fuck" Crowder had a SUPER interesting post about the ethics of fake door testing, which I had to have him on the pod to discuss this topic. But we also got into a more broader conversation around ethics of A/B testing too!We got into:- Are fake door tests truly ethical? (Or legal...?)- Should there be a 'board of ethics' for A/B testing? (yes. kinda)- Jon's philosophy around CRO (and how it's influenced by his ethics)Go follow Jon on LinkedIn:⁠https://www.linkedin.com/in/jc-awip/And check out his website: https://www.anotherwebispossible.co.uk/Also go follow Shiva Manjunath on LinkedIn:⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠Subscribe to our newsletter for more memes, clips, and awesome content!⁠⁠https://fromatob.beehiiv.com/