Pet Products by Doggy Style

My guest, Brendan McCarthy, is the operations manager and one of four founders of Doggy Style. Brendan’s company sells their own line of pet care products. What separates retail dog grooming products from Doggy Style products is the quality and uniqueness of the natural ingredients. Most of the ingredients are plant based.Work experienceBefore Brendan formed his own company, he worked for Park Ohio Industries in Cleveland. He ran their operations for 12 years by revitalizing local companies that were run down and needed improvements. This experience led to his next job working in operations, quality control and sales for Blue Buffalo, the #1 - selling pet food brand. They were one of the first national companies with an all-natural ingredients dog food. Blue Buffalo is a family run business that started in 2003. When the family’s Airedale, named Blue, was diagnosed with cancer, they started looking into giving him the best quality food possible. What a motivator to create their own all natural food with quality ingredients!The founding members of Doggy Style are Brendan, his brother, his cousin, and a good friend from the Blue Buffalo family. They were talking one day about creating shampoo for dogs. They noticed that it was hard to find a good dog shampoo, especially one with natural ingredients. Brendan was intrigued by this concept since one of his dogs was plagued with itchy, irritated skin. The shampoo he was using could have contributed to that. One of the team members was in the ingredients business. He had knowledge and exposure to plant-based products for humans. The four compadres all loved dogs and thought it would be innovative to invent a recipe for a shampoo. They wanted their product to be good not just for the dog, but for the pet parents and their home/environment. They didn’t know it at the time, but they were to become a team and create a whole line of pet products. Doggy Style Shampoo Brendan remembers the day they all got serious in creating an all natural dog shampoo. It was August 23, 2023. Some ingredients they wanted to include were coconut oil, olive oil, and natural soaps. It was important to them that the remaining ingredients were all natural and plant-based. Doggy Style shampoo is both a hypoallergenic shampoo and conditioner. It only takes a little shampoo to produce a lot of suds. The best way to apply it is putting a little bit on one of their massaging brushes and gently rubbing it into the dog’s fur. In order to make a shampoo, an elastomer is required. Most elastomers are man-made and silicone based. Doggy Style shampoo uses an all-natural elastomer called Gransense, which has only been on the market for approximately 5 years. It binds the other ingredients in the shampoo with different oils to produce a moisturizer type feel to the shampoo. This benefits the dog by making their fur stay soft for days and weeks. The other plant based ingredient is Sage Balance. It has antioxidant and antimicrobial properties. It is also anti-odor and anti-dander. The antimicrobial agents destroy microorganisms such as bacteria, viruses and fungi that can cause itchy skin. Doggy Style shampoo is the only shampoo on the market with both Gransense and Sage Balance.Doggy Style shampoo doesn’t claim to be a whitening shampoo. However, it does whiten dog’s fur because it removes the unnecessary oils and returns them back to their natural pure color. I refer you to my previous podcast dated 10/14/25 about grooming with Sharyn Ugan, a dog should not be fully bathed every day or every week. Once a month is adequate. Bathing too often can strip the natural oils in a dog’s coat. If it is necessary to bathe your dog more often, using Doggy Style shampoo is much safer than other shampoos on the market due to the natural ingredients. It is based off a baby formula, so you could bathe your dog twice a week and it wouldn’t hurt. It would actually help in the case of hot spots or itchy skin. Brendan recommends a couple of baths within the first week of the onset of skin irritation. The itching will most likely disappear unless an internal problem exists, such as allergies or other conditions. Please seek the advice of a veterinarian to identify the root problem. Deodorizer SprayIf there is a need to freshen up your dog’s fur or just make it smell better, Doggy Style makes a deodorizer spray that also acts as a conditioner. This is a top seller for Doggy Style. Brendan suggests carrying a bottle in the car and having one on h