Freakonomics Radio

Amazon Was Supposed to Kill the Bookstore. James Daunt Had Other Plans | Better in Person

September 9, 2026·32 min·5-min readinterviewbusiness
Podzilla Summary (5 min)
TLDR
James Daunt, the man behind the revival of Waterstones and Barnes & Noble, credits the survival and resurgence of physical bookstores to long-term thinking, decentralized store autonomy, and a deep belief in the cultural and emotional value of books — defying the narrative that Amazon and

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Guest

J

James Daunt

interview on Freakonomics Radio

Mentions

Books, people, and resources mentioned in this episode.

People

James DauntStephen DubnerAlexander Mahmood

Books

The Lean Startupby Eric Ries

Companies

WaterstonesBarnes & NobleElliott ManagementJ.P. Morgan

Topics

BooksBusiness NewsCorporate StrategyEntrepreneurshipFuture Of WorkLeadershipSmall Business

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