The Tech that’s Transforming Marketing – with Jeff Greenfield of Provalytics

It’s been a crazy couple of decades for marketing – especially with all the changes to the internet environment. We went from the wild west of the late 90’s – to performance based direct response in the first decade of the century – to social media, and then to peak data with cookies connecting every piece of data together. Then a single iPhone update brought it all crashing down. Today’s guest, Jeff Greenfield, has been working in the space throughout it all – and now he’s helping companies ...