Protein Is Overhyped, Fiber Is King (Plus I’m Giving Away $500 in Plant Strong Food) Ep.444

Enter to win one of the 5 x $100 Gift cards for Plant Strong Foods: https://mavywellness.com/plantstrongfood-giveawayGet your Plant Strong Food (Use code : RIP25 to get 25% off your first order): https://plantstrong.comOver 50 and ready for real body recomposition on whole-food plant-based? Book your free consultation → https://mavywellness.comSign up here to get the first lesson instantly: https://mavywellness.com/newsletterOrder a copy of my new book Forever Fit (#1 Bestseller) here - https://foreverfitbook.comIn this episode, I sit down with Rip Esselstyn—former firefighter, endurance athlete, and founder of Plantstrong—to talk about the evolution of plant-based nutrition and the future of healthy eating.We dive into why fiber may matter more than protein for longevity, weight loss, and gut health, plus the real problem with ultra-processed “health” foods.Rip also shares the story behind building Plantstrong from Whole Foods shelves to thousands of stores nationwide, along with new products coming in 2026.00:01 Why Fiber Is Replacing Protein Hype05:03 How Plantstrong Started At Whole Foods09:51 Rebuilding The Brand After Amazon15:48 What Makes Plantstrong Different23:35 Why Fiber Matters More Than Ever29:45 Fiber Versus GLP1 Weight Loss Drugs35:30 Behind The Scenes Of Food Manufacturing46:39 New Plantstrong Products Coming In 2026