How to Build a Multi-Club Ownership Model with 'Underdog' Clubs – ft. Matt Rizzetta

In this episode, Matt Rizzetta, founder of North Sixth Group and Club Underdog, takes us through his inspiring journey of turning passion into purpose. Drawing from his Italian heritage and marketing expertise, Matt shares how he developed a unique multi-club ownership (MCO) model focused on revitalizing underdog football teams, including Campobasso FC, Dagenham & Redbridge FC, Brooklyn FC, and FC Locarno. Matt highlights his commitment to respecting tradition while fostering innovation, discusses the strategic use of his PR and marketing resources to elevate these clubs, and shares valuable lessons from navigating this competitive and ever-evolving space.