Football Against Violence: Inside Samsunspor’s Purple Jersey Project – ft. Zeycan Yıldırım

We talk with Zeycan R. Yıldırım, CMO of Samsunspor, about the Purple Jersey Project and the role of social responsibility in football. From using a special jersey to raise awareness about violence against women to building long-term programs around education, self-defense, psychological support, and inclusion, we explore how clubs turn purpose into action. We also discuss Samsunspor’s local identity, the power of sport beyond the pitch, and what other clubs should learn from community-focused initiatives.