Fitt Insider

Gen Z Throws Wellness Darties, [solidcore] Launches Heated Strength, Wizard Wellness Adds Funding

September 15, 2026·2 min
Episode Description from the Publisher

September 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Wizard Wellness completes rollout across Target, Walmart, and CVS while closing a $1M+ round, betting on mass retail over direct-to-consumer first [solidcore] launches Ascend, a heated floor-based strength format, expanding beyond reformer classes as it scales toward 250 locations by 2028 NYT reports "wellness darties" combining yoga, cold plunges, and nonalcoholic drinks are going viral on college campuses as an alcohol-free way to socialize More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

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