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Find Your Focus: Daily Summaries Delivered
by Cole's Classroom
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- Aug 3, 202123 min
Ep 70: Setting Boundaries With Your Clients
Leah Jarrett, couple and newborn photographer from Saskatchewan, joins Logan in this episode to discuss boundaries with customers. We often hear about the need for boundaries in our personal life, listen in and enjoy this tip filled episode about the need for boundaries in business in order to have better relationships with our clients. Leah shares a few tough situations we can find ourselves in and offers helpful ways to handle them with professional grace. Show Links: https:/...
- Jul 27, 202126 min
Ep 69: IPS, Digital or Hybrid: Which One Suits Your Business?
Today Kirstie, a Dallas-based educator and equine photographer joins us and shares how she developed her marketing model and strategy, combining both methods in a unique hybrid to fit her lifestyle and personality. Listeners can expect to hear valuable information about marketing, customer retention and pricing in a clear, applicable, and relatable way with this engaging episode. Show Links: https://kirstiemarie.com https://www.kmplearn.com Show Takeaways: Be clear on ...
- Jul 20, 202116 min
Ep 68: Using Your Personality to Shape Your Sessions
Today I’m talking to Tatiana Kiseleva, a wedding photographer based out of Long Island City, New York. We discuss how being an introverted photographer and how accepting her introversion as a strength has changed the way that she runs her photography sessions. We also discuss how being an extrovert, introvert, or ambivert will require a new perspective on how to use your personality to shape your client experience and sessions. Show Links: Facebook https://www.facebook.com/tatianakpho...
- Jul 13, 202127 min
Ep 67: Building a Client Closet: A Wardrobe for All Shapes and Sizes
Finding ways to differentiate yourself from other photographers can be tricky. Stefanie Cole, a Connecticut family photographer, shares how she started a client wardrobe and the pros and cons to having one. We also discuss how her pricing has changed due to her large wardrobe and how she’s optimized her website to help showcase the wardrobe closet for client sessions with less work for her. Show Takeaways: Learn how Stephanie shifted away from the industry norm to ma...
- Jul 6, 202119 min
Ep 66: Using TikTok & IG Reels to Grow Client Bookings
Today our guest is Natasha Coyle, a wedding photographer and educator based out of Charleston, South Carolina. She shares her approach to using Instagram Reels and Tik Tok to market and grow her photography business, assist her in coaching photographers, and convert more followers into paying clients. Natasha started her photography business at age 34 and had to learn business and photography. She tripled her social media following in only a few months using short-form video. Show Ta...
- Jun 22, 202132 min
Ep 65: When Your Goal ISN’T To Go Full-Time with Mike Glatzer
Today, I'm talking to Mike Glatzer, a portrait photographer who helps creatives and brands tell their story. Mike joins us to discuss why it’s okay to keep your full-time job and do photography part-time. A full-time biomedical engineer and part-time photographer, he doesn't have any desire to quit his full-time job. (Yes, you read that correctly.) He shares how having a full-time job has affected his pricing as well as the things you may need to consider before going full-time. We also...
- Jun 15, 202138 min
Ep 64: How to Tell an Impactful Story Through Your Images
Photographs have the ability to tell stories, and our guests today, Kirsten Lewis and Tyler Wirken, have got their photography storytelling techniques down to a fine (or not-so-fine) art. The special bond between these two blossomed out of a mentorship program, and has changed their lives for the better, both personally and professionally. Tyler and Kirsten open up about the clarity that has come with age, why less is more when it comes to storytelling through photos, and the benefits of reli...
- Jun 8, 202123 min
Ep 63: Finding Your Ideal Clients (Hint: Client Experience is Key)
From a part-time hobbyist landscape photographer to a full-time professional wedding photographer, our guest on today’s show has a lot of valuable knowledge to share around transitioning, holding onto your passion, and finding your ideal clients. Ara has two branches of her wedding photography business; one which focuses on more traditional weddings and another which feeds her adventurous, outdoorsy spirit. In this episode you will hear about the importance of taking in all the feedback you r...
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About Find Your Focus
Each week on the Find Your Focus podcast, we will be chatting with inspiring creative entrepreneurs to encourage, empower and equip you to take your next steps in your photography business so you can gain confidence, book your calendar and earn more income with your passion.
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