How Fashion is Forecasted with WGSN Head of Consumer Forecasting

What is trend forecasting? How are fashion trends predicted? How do brands predict what consumers will want years before it happens? In this episode, we go inside WGSN, one of the world's leading trend forecasting companies, to explore how fashion and consumer trends are forecasted and what founders, marketers, and creatives should be paying attention to now. Cassandra Napoli is the Head of Consumer Forecasting at WGSN, where she helps brands understand how consumers think, feel, shop, ...