71: How to Help Farm Dad & Mom Find New Purpose

In this episode, I sit down with Dr. Ken Keis, president of CRG Consulting Group, leadership expert, and longtime friend, for an honest conversation about helping farm parents find purpose beyond the farm and why understanding yourself is essential for a successful transition. Drawing from decades of experience working with families, leaders, and organizations, Ken shares how personality, values, and purpose shape the way we communicate, make decisions, and navigate change. Together, we explore why so many farm transitions stall, the importance of having difficult conversations before a crisis, and how changing roles doesn't mean losing your identity. We discuss discovering your purpose beyond the farm, understanding different personality styles and values, creating a healthier family culture, and why transition planning should happen while everyone is healthy and able to make decisions together. If you or someone you know is struggling with letting go, finding purpose after farming, or navigating the next chapter of your family's journey, this episode is for you. "The farm or your business is your identity. And I'm here to say that is not true. It is just an entity. The relationship and the people are the legacy." - Dr Ken Keis Resources Mentioned During This Episode CRG Consulting Group:  leadership development tools, personality assessments, and coaching resources Why Aren't You More Like Me? by Dr. Ken Keis explore personality styles, communication, and self-awareness Values Assessment Tool:  discover your core values and what drives your decisions Insight: The Surprising Truth About How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We Think by Dr Tasha Eurich:  develop self-awareness, become more confident, and successful. Ken Keis' free eBook, The Quest for Purpose:  discover your purpose, have meaning & fulfillment, live with passion and presence Triggers: Creating Behavior That Lasts: Becoming the Person You Want to Be by Marshall Goldsmith:  overcome trigger points in our lives and enact meaningful and lasting change. About Our Guest Ken Keis, Ph.D., is a globally recognized expert in personality, leadership, purpose, and wellness. With more than 37 years of experience, he has delivered over 3,000 presentations and 10,000 hours of coaching and co