Empowered Business

111. The AI Aftertaste: Why Your Content Doesn't Sound Like You (And How to Fix It) with Bernadette Shepherd

July 9, 2026·58 min
Episode Description from the Publisher

I did the exact thing every AI expert tells you not to do. I opened a blank chat, dumped my entire brand into it, and expected magic. What I got back was a robot doing a bad impression of me. Bernadette Shepherd has a name for that feeling, and once she said it, I could not unhear it. She calls it AI aftertaste. In this session from our AI That Sells Summit, she walks through the exact system she built to get rid of it for good, the same one she now uses to run actual AI employees inside her ...

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